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Cynthia G.
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Cynthia G.

Premium Web Design + Development Expert | Brand Identity Specialist

In last 12 months, I've delivered 300+ custom websites and digital platforms, tied to more than €34.6 million in client revenue and growth. Three recent projects show the success I bring to every build: → Sports media consultancy: the site undersold a €2B+ deal track record. I repositioned it around that authority. Bounce rate dropped 21%, engagement rose 40%, inbound inquiries picked up. → Global retreat brand: old WordPress build wasn't pulling its weight. Full rebuild: organic traffic up 42%, engagement up 27% in 90 days. → Safety technology company: slow, clunky site quietly costing them credibility with stakeholders. Cut load time by 60%, cleaned up mobile UX, fixed that fast. I design and build websites for established companies and B2B teams whose site hasn't kept up with the business behind it. I design in Figma and build in WordPress, Webflow, Framer, Squarespace, Wix, or fully custom code, depending on what the project actually needs. I specialize in: ► Structured website rebuilds - positioning, information architecture, systems built to hold up for years ► Conversion-focused UX - less friction, mobile performance that doesn't lag, Core Web Vitals work most agencies skip ► E-commerce and complex builds - WooCommerce, Shopify, client portals and dashboards, API integrations Selected clients: FIBA, DHL, Kiwa, DNA, Setes®, plus sports media, hospitality, and safety tech projects kept confidential by client request. Most of my clients grew past their website before they noticed. Positioning gets muddy, the structure turns into a patchwork of old decisions, pages slow down, bounce rate creeps up. Different symptoms, same problem, it's usually lost leads. I'm picky about what I take on. I want work where I can genuinely move the needle on positioning and conversion, not another template swap before a trade show. If you want the cheapest option on the platform, I'm not it. If you want premium work backed by real numbers, tell me what you're working with and what you're trying to achieve, I'll tell you honestly if it's a fit. Best, Cynthia

🇫🇮Helsinki, Finland$38/hr100% JSS5.00 (13)Since Sep 2024

Earnings and projects

MRR
$1.6k

Last 6 months ÷ 6

World#30,078 / 412k
🇫🇮Country#45 / 569
Revenue, last 30 days
$658

Last 6 months: $9.5k

World#55,551 / 412k
🇫🇮Country#60 / 569
Total earnings
$22k

Billed in all: $22k

World#133,252 / 412k
🇫🇮Country#162 / 569
Per project
$1.6k

$1.6k in the last 6 months

World#92,065 / 412k
🇫🇮Country#115 / 569
Projects, last 6 months
6
83% fixed17% hourly
World#34,405 / 412k
🇫🇮Country#49 / 569
Projects in all
14
86% fixed14% hourly
World#168,283 / 412k
🇫🇮Country#251 / 569

Earnings, last 30 days

$22.3k+$658 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$21.5k$22.0k$22.5kOct 8Oct 23Nov 7

Skill rankings: Top 5% in Adobe XD

Ranked by MRR among everyone on Upwork with the skill.

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  2. #124Adobe XD2,505 freelancers · 🇫🇮 #1Top 5%
  3. #157Custom Web Design1,745 freelancers · 🇫🇮 #1Top 9%
  4. #160Framer1,796 freelancers · 🇫🇮 #1Top 9%
  5. #233WordPress Website Design2,948 freelancers · 🇫🇮 #1Top 8%
  6. #428WordPress Plugin5,436 freelancers · 🇫🇮 #1Top 8%
  7. #435UX & UI Design4,497 freelancers · 🇫🇮 #2Top 10%
  8. #609WordPress Development8,209 freelancers · 🇫🇮 #1Top 7%