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Joel W.

Joel W.

GTM Engineer | I Run Email & LinkedIn Campaigns That Book Meetings

I build outbound systems for B2B companies - cold email, LinkedIn, and the infrastructure behind both. Not spray-and-pray. Not 100k emails and hope for the best. Signal-based targeting, modern tooling, and messaging that actually books meetings. Results from recent clients: $6M+ in pipeline generated for a hiring platform (Skillful.ly) £20k/month → £700k record month for an AI tax software company (Juno) $800k+ in pipeline for a video collaboration platform (Louper) 350+ signups for an influencer marketplace (Posted) *full testimonials linked below* I've also helped 200+ SaaS build modern outbounds systems through the ZeroTo10m B2B Academy What I can help with: Cold email strategy, copywriting, and campaign management LinkedIn outbound (DMs, connection sequences, signal-based targeting) Email infrastructure setup (domains, mailboxes, warming, deliverability) List building and enrichment (Clay, Apollo, signal-based workflows) Automated inbox management and reply handling CRM cleanup and lead routing Outbound audits - tell you what's broken and how to fix it Tools I work with: Clay, Instantly, HeyReach, Apollo, EmailBison, HubSpot, Attio, Trigify, Jungelr, AI Ark, Close, n8n, RB2B, Trigify, Smartlead, Apify How I typically work: It depends on what you need. Some clients want a full outbound system built from scratch. Others want help with one piece - a better list, better copy, infrastructure fixed, inbox managed. Either way, I start with a short call to understand where you are and what would actually move the needle. Just a brainstorming session. If we're a fit, we scope it out and get moving.

🇬🇧Newcastle upon Tyne, United Kingdom$50/hr100% JSS5.00 (5)Since Sep 2024
GlobeUpwork

Earnings and projects

MRR
$8

Last 6 months ÷ 6

World#174,203 / 412k
🇬🇧Country#3,780 / 10.7k
Revenue, last 30 days
$0

Last 6 months: $49

Total earnings
$2.4k

Billed in all: $2.4k

World#318,978 / 412k
🇬🇧Country#8,148 / 10.7k
Per project
$474

$49 in the last 6 months

World#187,652 / 412k
🇬🇧Country#5,049 / 10.7k
Projects, last 6 months
1

Across 2 contracts

0% fixed100% hourly
World#128,092 / 412k
🇬🇧Country#2,874 / 10.7k
Projects in all
5

Across 6 contracts

50% fixed50% hourly
World#266,042 / 412k
🇬🇧Country#7,265 / 10.7k

Earnings, last 30 days

$2.4kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$2,375$2,400$2,425$2,450Oct 8Oct 23Nov 7

Skill rankings: Top 41% in Sales

Ranked by MRR among everyone on Upwork with the skill.

  1. #1,143Cold Email2,025 freelancers · 🇬🇧 #27Top 56%
  2. #1,416Account Management3,086 freelancers · 🇬🇧 #39Top 46%
  3. #1,722Business Development4,098 freelancers · 🇬🇧 #38Top 42%
  4. #3,155Cold Calling6,565 freelancers · 🇬🇧 #31Top 48%
  5. #4,057Sales9,827 freelancers · 🇬🇧 #51Top 41%
  6. #12,861Lead Generation26,344 freelancers · 🇬🇧 #192Top 49%