Joel W.
GTM Engineer | I Run Email & LinkedIn Campaigns That Book Meetings
I build outbound systems for B2B companies - cold email, LinkedIn, and the infrastructure behind both. Not spray-and-pray. Not 100k emails and hope for the best. Signal-based targeting, modern tooling, and messaging that actually books meetings. Results from recent clients: $6M+ in pipeline generated for a hiring platform (Skillful.ly) £20k/month → £700k record month for an AI tax software company (Juno) $800k+ in pipeline for a video collaboration platform (Louper) 350+ signups for an influencer marketplace (Posted) *full testimonials linked below* I've also helped 200+ SaaS build modern outbounds systems through the ZeroTo10m B2B Academy What I can help with: Cold email strategy, copywriting, and campaign management LinkedIn outbound (DMs, connection sequences, signal-based targeting) Email infrastructure setup (domains, mailboxes, warming, deliverability) List building and enrichment (Clay, Apollo, signal-based workflows) Automated inbox management and reply handling CRM cleanup and lead routing Outbound audits - tell you what's broken and how to fix it Tools I work with: Clay, Instantly, HeyReach, Apollo, EmailBison, HubSpot, Attio, Trigify, Jungelr, AI Ark, Close, n8n, RB2B, Trigify, Smartlead, Apify How I typically work: It depends on what you need. Some clients want a full outbound system built from scratch. Others want help with one piece - a better list, better copy, infrastructure fixed, inbox managed. Either way, I start with a short call to understand where you are and what would actually move the needle. Just a brainstorming session. If we're a fit, we scope it out and get moving.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $49
Billed in all: $2,410$2.4k
$49 in the last 6 months
Across 2 contracts
Across 6 contracts
Earnings, last 30 days
Skill rankings: Top 41% in Sales
Ranked by MRR among everyone on Upwork with the skill.
- #1,143Cold Email2,025 freelancers · 🇬🇧 #27Top 56%🇬🇧#27 of 56
- #1,416Account Management3,086 freelancers · 🇬🇧 #39Top 46%🇬🇧#39 of 78
- #1,722Business Development4,098 freelancers · 🇬🇧 #38Top 42%🇬🇧#38 of 123
- #3,155Cold Calling6,565 freelancers · 🇬🇧 #31Top 48%🇬🇧#31 of 61
- #4,057Sales9,827 freelancers · 🇬🇧 #51Top 41%🇬🇧#51 of 159
- #12,861Lead Generation26,344 freelancers · 🇬🇧 #192Top 49%🇬🇧#192 of 449