Iosune B.
Marketing Operations | CRM & Workflow Automation | HubSpot & Klaviyo
👋 Hi there! I’m Iosune — a bilingual (EN/ES) Marketing Operations & CRM Specialist with international experience in Canada, Japan, the UK, and Spain. I help growing teams streamline their marketing systems, automate workflows, and manage data with clarity and purpose. I believe the best work happens when structure meets empathy — and that's what I bring to every collaboration. Here’s how I can support your business: ✅ Email marketing flows & automations (Mailchimp, Klaviyo) ✅ CRM setup, clean-up & optimization (HubSpot, Salesforce) ✅ Campaign segmentation, audience logic & retention strategies ✅ Dashboards & reports (Looker Studio, Tableau, Excel) ✅ Notion & remote team process optimization I’ve led marketing operations projects across fashion, wine, and fintech, helping businesses save time, reduce chaos, and improve performance by building better systems. ✨ Whether you need help with one campaign or want someone to bring ongoing clarity to your processes — I’m here to help, with kindness, structure, and results. Let’s bring calm, smart systems to your marketing.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $1.6k
Billed in all: $22,929$23k
$791 in the last 6 months
Earnings, last 30 days
Skill rankings: Top 25% in Customer Segmentation
Ranked by MRR among everyone on Upwork with the skill.
- #28Customer Segmentation114 freelancers · 🇪🇸 #3Top 25%🇪🇸#3 of 4
- #56Community Goals & KPIs168 freelancers · 🇪🇸 #3Top 33%🇪🇸#3 of 4
- #464Marketing Operations & Workflow1,406 freelancers · 🇪🇸 #2Top 33%🇪🇸#2 of 12
- #502A/B Testing1,603 freelancers · 🇪🇸 #10Top 31%🇪🇸#10 of 21
- #771Notion2,323 freelancers · 🇪🇸 #15Top 33%🇪🇸#15 of 41
- #999Klaviyo2,875 freelancers · 🇪🇸 #10Top 35%🇪🇸#10 of 24
- #1,065Campaign Management3,111 freelancers · 🇪🇸 #11Top 34%🇪🇸#11 of 30
- #1,203Salesforce3,758 freelancers · 🇪🇸 #10Top 32%🇪🇸#10 of 35