Eric S.

I help founder-led and PE-backed brands bring structure, signal, and momentum to their go-to-market. Former VP leading $1B+ portfolios across CPG, wellness, and regulated categories—now partnering hands-on as a Fractional CMO to drive growth. WHY CLIENTS HIRE ME Clients bring me in when: • Strategy exists in pieces—but not as a system • CAC is climbing and pipeline quality is slipping • Retention is weak and the customer journey is fractured • The brand isn’t breaking through in a crowded category • Marketing lacks senior leadership, structure, and accountability WHO I WORK WITH • Founders & CEOs who need CMO-level leadership without a full-time hire • Growth-stage brands scaling DTC, subscription, and omnichannel models • CPG, wellness, fitness, sports, and lifestyle brands in competitive markets • Regulated categories (cannabis, beverage alcohol, healthcare, financial services) • Lean teams that need a senior, T-shaped operator who can connect brand, growth, and execution HOW I WORK I connect strategy → creative → execution into one coherent growth engine. I’m a T-shaped marketer—deep in brand, digital, and demand; broad enough to unify agencies, platforms, and teams. I balance storytelling with performance discipline so marketing is never just a cost center—it’s a measurable driver of acquisition, retention, and margin. I’ve led billion-dollar portfolios—and I’m equally effective rolling up my sleeves, stretching budgets, and keeping momentum moving when resources are tight. WHAT I DELIVER • Fractional CMO & senior marketing leadership • Brand positioning & go-to-market strategy • DTC, subscription & eCommerce growth systems • Omnichannel activation across retail, digital, and experiential • Performance infrastructure (CAC/LTV, KPIs, dashboards) • Creative oversight that drives behavior—not just awareness • Team structure, mentorship, and cross-functional alignment WHY CLIENTS CHOOSE ME • Strategic + Scrappy — boardroom clarity with hands-on execution • Category Fluent — proven across competitive and regulated markets • Growth-Oriented — systems that drive revenue, retention, and margin • Team Builder — alignment across marketing, sales, and operations • Commercially Disciplined — every engagement tied to KPIs and outcomes From billion-dollar portfolios to early-stage startups, the right marketing leadership creates leverage in any environment. If you need clarity, structure, and momentum—let’s talk.