Matthew O.
Social Media Manager Content Strategy Content Creation
If your social media is active but inconsistent, lacking direction, or failing to turn attention into meaningful growth, I can help you build a system that does more than just keep your pages busy. I'm a Top Rated Social Media Manager and Content Creator with 5+ years of experience, $20K+ earned on Upwork, and 40+ completed projects on Upwork. I help businesses build stronger social media presence through strategy, content creation, consistent management, audience engagement, and performance-driven optimization. My approach is : Strategy → Content → Publishing → Engagement → Analysis → Improvement. I don't believe in posting just to fill a content calendar. Every piece of content should have a purpose, whether that's building brand awareness, increasing engagement, educating your audience, strengthening credibility, generating leads, or moving people toward an action. Here's what I can handle: • Social Media Management • Social Media Strategy • Content Strategy & Content Calendars • Social Media Content Creation • Instagram, Facebook & TikTok Management • Reels & Short-Form Video • Captions, Hooks & CTAs • Community Management & Audience Engagement • Organic Social Media Growth • Social Media Audits • Performance Tracking & Reporting • Meta Ads Support Before creating content, I take time to understand your brand, audience, goals, competitors, and current performance. That allows me to build content around your business rather than applying the same strategy to every account. I've worked with small businesses, startups, service-based businesses, agencies, coaches, authors, eCommerce brands, and growing businesses. If you need someone who can take social media off your plate while bringing strategy and consistency to the process, send me your social media page or tell me what you're currently struggling with.
Earnings and projects
An estimate from an earlier read
Last 6 months: $10k
Billed in all: $21,001$21k
$626 in the last 6 months
Across 17 contracts
Across 42 contracts
Earnings, last 30 days
No reading in this range. Dotted: longer than usual between two readings. Hatched: over two weeks without one.
Skill rankings: Top 5% in Twitter/X Marketing
Ranked by MRR among everyone on Upwork with the skill.
- #61Twitter/X Marketing1,321 freelancers · 🇳🇬 #7Top 5%🇳🇬#7 of 75
- #144Facebook Marketing1,913 freelancers · 🇳🇬 #4Top 8%🇳🇬#4 of 130
- #145Social Media Engagement2,106 freelancers · 🇳🇬 #4Top 7%🇳🇬#4 of 162
- #166TikTok Marketing2,601 freelancers · 🇳🇬 #8Top 6%🇳🇬#8 of 197
- #168Social Media Marketing Strategy2,317 freelancers · 🇳🇬 #3Top 7%🇳🇬#3 of 150
- #195Community Management2,973 freelancers · 🇳🇬 #13Top 7%🇳🇬#13 of 339
- #255Instagram Reels4,911 freelancers · 🇳🇬 #10Top 5%🇳🇬#10 of 290
- #256Instagram Marketing3,741 freelancers · 🇳🇬 #10Top 7%🇳🇬#10 of 255