Nina K.

I turn behavioral data into UX decisions that help you and your team, understand what is happening and what users are doing and engaging with. For over 10 years, I've sat at the intersection of analytics and design, using tools like FullStory, Heap, Adobe Analytics and GA4 to uncover users behavior and creating stories from insights into research reports, funnel improvements, and design recommendations product, design, engineering can act on My Background: 1. UX Research & Behavioral Analytics: I've built research and funnel models from the ground up, most recently standing up an entire A/B testing and experimentation program for a major airline. I dig into user friction using session replay tools (FullStory, Heap) and quantitative platforms (Adobe Analytics, GA4) to find what's really happening beneath the numbers 2. Hands-On Design: Beyond research, I design PLPs, PDPs, and brand moodboards in Figma for freelance clients, so I understand both the why behind user behavior and the how of building solutions for it 3. Cross-Functional Translation: I've served as the hub between Design, Product, Engineering, and executive leadership at companies like Neiman Marcus, Steelcase, and Oracle, where I turned complex behavioral data into clear recommendations for stakeholders and to inform the backlog. Recent projects: - Built a major airline's first end-to-end booking funnel analysis, uncovering friction points that drove measurable revenue lift in anticipation for 2 new platforms (native app and web) - Diagnosed the root cause of a XX% order decline for a luxury retail brand using Adobe Analytics and Snowflake - Developed KPI and measurement frameworks for a healthcare client's patient portal launch If you need someone who can dig into user behavior data, tell the story behind it, and hand your team recommendations they can use, we should chat!