Craig L.

🚀 I build modern, responsive websites that look great and convert. Tired of users bouncing, low conversion rates, or outdated designs? I help business owners, product teams, and startups simplify their digital experiences—so users don’t just visit... they convert. With 8+ years of experience in the fintech space (including time at one of the Caribbean’s largest banks), I’ve helped teams: 💡 Increase lead gen by cutting 7-step forms into 4 without losing data 📊 Launch NPS scoring systems that actually inform design decisions 🎯 Redesign outdated banking platforms to feel sleek, simple, and user-first I bring the rare mix of UX strategy, design, and front-end development. That means you don’t need a giant team to get great results—you just need someone who knows how to spot the real issues. Let’s make your product easy to use and impossible to ignore. 🧠 Areas of Expertise • User Interface Design (UI) – Clean, elegant, high-converting interfaces • User Experience Optimization (UX) – Data-backed solutions that improve flow & satisfaction • Front-End Development – React, Vue, HTML/CSS/JS; pixel-perfect execution • Data-Driven Strategy – Heatmaps, NPS, user interviews, KPIs → better business decisions • Agile Coaching – Cross-functional team guidance & efficient delivery cycles 🛠 Tools & Tech React • Figma • Adobe XD • Vue.js • TailwindCSS • Git • HTML5 • CSS3 • JavaScript • Jira • ClickUp • Hotjar • NPS Tools • Google Analytics • Laravel • PHP • C# • Java • Asp.NET • Python 💎 Key Value Propositions 🚀 Transforms outdated, clunky interfaces into sleek, conversion-friendly experiences 📊 Makes UX decisions that actually impact revenue — no fluff, just results 🔍 Uses heatmaps, NPS scores, and behavioral data to pinpoint what’s actually broken 🤝 Collaborates cross-functionally and challenges assumptions with data 🧭 Helps business owners prioritize changes that move the needle, not just look pretty 💡 Brings a hybrid brain: Creative + Analytical + Technical 🧘🏾‍♂️ Fluent in simplifying complex workflows, making the user experience feel effortless 🛠️ Can both design the solution and build it 🔧 Quietly improves systems and processes while everyone else is still talking about it Let’s build something impactful together. I’m here to help you turn ideas into working, elegant solutions.