Edlise M.

I help businesses organise their marketing operations, manage CRM data, streamline workflows and improve campaign performance through technology, analytics and structured processes. My background combines a degree in Computer Systems Engineering, over 5 years of corporate experience in IT, telecommunications and project coordination, and digital marketing experience supporting 40+ businesses across different industries. Today, my focus is on Marketing Operations, HubSpot CRM, MarTech and Automation, while continuing to support businesses with digital marketing execution and operational coordination. 🛠️ HOW I CAN SUPPORT YOUR BUSINESS ⚙️ Marketing Operations, CRM & Automation • HubSpot CRM setup support, contact organisation and data management • CRM segmentation, lead qualification and lead management • Marketing automation workflows using HubSpot, Make and Zapier • Marketing process optimisation, documentation and workflow planning • Lead research, personalised B2B cold outreach and follow-up coordination • CRM reporting, dashboards and pipeline analysis 📊 Email Marketing & Analytics • Email campaign planning, execution and scheduling • Audience segmentation and email nurturing • Campaign tracking, UTM parameters and Google Analytics • Email performance monitoring and reporting • SQL (MySQL) for CRM data analysis, validation and segmentation 📱 Digital Marketing & Social Media • Social media audits, strategies and content calendars • Organic content creation, captions and scheduling • Meta Ads campaign management and performance tracking • Influencer and affiliate outreach, coordination and reporting • E-commerce marketing, SEO and website content support 💻 Websites & Operational Support • Corporate websites and landing pages • Website content updates, page organisation and integrations • Project coordination, stakeholder communication and task tracking • SOPs, documentation, trackers and centralised workflows 📈 SELECTED WORK & RESULTS • Supported marketing and operational activities for 40+ businesses across different industries. • Conducted targeted B2B cold outreach to identify and engage potential partners, achieving a 35% response rate from personalised emails in the first month. • Built an influencer and affiliate tracking system to monitor deliverables, promotional-code usage and campaign activities. • Developed a Marketing Operations & CRM Analytics project using MySQL and HubSpot, analysing 40,000 contacts, 5,000 companies and 2,505 deals for lead qualification, segmentation, pipeline analysis and reporting. 💡 HOW I WORK I'm proactive, analytical and comfortable working independently or collaborating with remote teams. I enjoy identifying inefficiencies, organising complex information and turning requirements into practical, manageable workflows. My technical background helps me approach marketing challenges with a structured, problem-solving mindset. 🧰 TOOLS & PLATFORMS HubSpot CRM | MySQL | Make (Integromat) | Zapier | Google Analytics | Mailjet | Mailchimp | Shopify | Google Merchant Center | Metricool | Notion | Trello | Canva | Google Workspace 🗣️ WHAT CLIENTS SAY ABOUT WORKING WITH ME ⭐⭐⭐⭐⭐ “Edlise did a fantastic job. Her strategic thinking attention to detail and deep understanding exceeded my expectations and helped get my social media off the ground. She went above and beyond always polite and highly professional. Highly recommended.” ⭐⭐⭐⭐⭐ “Really good job. She went above and beyond and I’m very happy with the work provided.” ⭐⭐⭐⭐⭐ “Edlise solved my issue quickly and more effectively than TikTok’s official support. Extremely helpful professional and clever in handling complex situations. Excellent work.” ⭐⭐⭐⭐⭐ “The presentation looked fantastic. I really loved it. Edlise delivered exactly what I needed and even more. Fast professional and easy to work with.” ⭐⭐⭐⭐⭐ “Great ideas and great execution. I loved the videos she created. Excellent job.” 📩 LET'S WORK TOGETHER Whether you need help organising your CRM, managing marketing campaigns, improving reporting or coordinating the processes behind your marketing activities, feel free to get in touch to discuss your project.