Kiko M.

Kiko Mattoso | Award-Winning Creative Director & Copywriter We live in a world of overthinking, over-scrolling, and overstimulation. So how do you get people to stop, feel something, and care? Hi, I’m Kiko, a Creative Director and Copywriter who shapes ideas that fight the fastest thumbs. I create stories that demand attention, stop the scroll, and make brands unforgettable. Over the past 20 years, I’ve worked with some of the world’s most iconic brands—P&G, Unilever, GM, Burger King, McDonald’s, Mastercard, Stella Artois, and more—crafting award-winning campaigns that connect with audiences and drive results. What I Do Best: - Big ideas that break through the noise and generate press, buzz, and business - Sharp, emotional, and thumb-stopping copy for TV, social, digital, and film - Strategy-first thinking: digging into what makes your audience tick - Scriptwriting and storytelling with a screenwriting background - Creative leadership—building and mentoring teams to deliver top-tier work - Campaign development from scratch to production, across all channels Career Highlights: - Created “It’s a Tide Ad”—a Super Bowl campaign that won a Cannes Film Grand Prix, Titanium Lion, D&AD Black Pencil, Grand Clio, and a place in pop culture - Co-created The Skip Ad Festival for Sony, breaking ratings records and winning at Cannes Lions and The One Show - Helped launch Burger King and Stella Artois in Brazil, including one of the world’s first viral ads (2009’s Masseuse of Models) - Led campaigns at McCann NY for Mastercard, GM, and Neom, including high-impact tourism and brand work - Currently freelancing for brands like IKEA, Samsung, M&M’s, and Basil Hayden and others.