Juan Alonso M.

Multidisciplinary Creative Lead and Senior Brand Designer with 13+ years of experience bridging the gap between strategic brand foundations, digital product ecosystems, and high-end visual execution. Expert in conceptualizing and developing cohesive identity systems, key visuals, and scalable frameworks for regional and global markets. Proven track record in driving cross-functional collaboration, maintaining brand governance, and executing flawless creative handoffs while balancing rigid global guidelines with impactful localized cultural contexts.