Juan Diego T.
Content Writer, Email & Newsletter Copy, Audience Growth
Most newsletters get opened once and ignored after that. The list stays, the attention doesn't. I write email and newsletter content that keeps people opening, and I have the numbers behind it. I wrote the weekly newsletter for the largest soft-skills academy in Latin America, where open rates ran above 29%, past industry average, and the audience grew from 1,000 to 11,000 in a year. I've also written email for US finance lists with over 100,000 subscribers, and built the content strategy for a video series that passed 3 million views. I'm a psychologist by training, which is what most of my work runs on. Whether it's a newsletter, an ad, or a landing page, the question is the same: why would this specific person care? That's where I start. I write in English and Spanish, both native, so brands speaking to both markets get one writer instead of two. What I write: ✔ Email marketing copy and newsletter content ✔ Email sequences, welcome flows, and retention emails ✔ Subject lines and preview text built to earn the open ✔ SEO blog posts and article writing ✔ Website and landing page copy ✔ Social media captions and short-form video scripts ✔ Case studies and long-form brand content ✔ Health, wellness, and longevity content ✔ Direct response and ad copy ✔ English to Spanish localization and transcreation Platforms I work in: Klaviyo, GoHighLevel, Mailchimp, GetResponse, MailerLite Why work with me: ✅ Every piece starts with the reader, not the keyword. Ranking matters, but the person landing on the page has to trust you. ✅ I've written across health and wellness, finance, aviation, DTC supplements, and education, and adapted to each brand's voice. ✅ I work best ongoing. Newsletters and email compound over months, not in a single project. ✅ Clear communication, on-time delivery, no chasing. If you have a list that isn't earning its keep, send me a message and tell me about it.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $1.5k
Billed in all: $4,436$4.4k
$752 in the last 6 months
Earnings, last 30 days
Skill rankings: Top 17% in GetResponse
Ranked by MRR among everyone on Upwork with the skill.
- #12GetResponse69 freelancers · 🇨🇴 #1Top 17%🇨🇴#1 of 3
- #66MailerLite161 freelancers · 🇨🇴 #2Top 41%🇨🇴#2 of 4
- #182Newsletter Writing841 freelancers · 🇨🇴 #1Top 22%🇨🇴#1 of 2
- #406Health & Wellness1,614 freelancers · 🇨🇴 #4Top 25%🇨🇴#4 of 14
- #711Mailchimp2,594 freelancers · 🇨🇴 #6Top 27%🇨🇴#6 of 18
- #923Email Copywriting4,052 freelancers · 🇨🇴 #11Top 23%🇨🇴#11 of 25
- #1,012Klaviyo2,875 freelancers · 🇨🇴 #7Top 35%🇨🇴#7 of 16
- #2,176SEO Writing11,348 freelancers · 🇨🇴 #9Top 19%🇨🇴#9 of 54