Max N.

Your Google Ads are not performing? I turn underperforming campaigns into predictable profit. Most businesses don't have a traffic problem, they have a strategy problem. Campaigns are messy. Budgets are leaking. Cost-per-lead keeps climbing. Results are unpredictable. That's where I come in. I'm Max, a Google Ads specialist with 6+ years of experience and over €4M in managed ad spend. I work with eCommerce brands, B2B service businesses, and high-ticket local services, helping them turn underperforming or bloated accounts into lean, predictable growth engines. The problems I solve every week: ❌ Cost-per-lead is too high and keeps creeping up → I audit keyword strategy, match types, search terms, and negative lists to cut wasted spend and tighten targeting toward qualified leads - not cheap clicks. ❌ Campaigns are live but conversions don't feel real → I validate conversion tracking end-to-end: Google Ads, GA4, GTM, and offline imports. If the data can't be trusted, the decisions can't be trusted. ❌ Account structure has grown organically and nobody fully trusts it anymore → I rebuild account structure with clean ad group splits, tight keyword and negative discipline, and PMax/Search mapped to clear objectives - then document every change so you always know what happened and why. ❌ Clicks are coming in but the leads don't show up ready to buy → I align targeting with buyer intent. Whether it's a home improvement business needing phone calls from homeowners, a SaaS company building a pipeline of qualified trials, or a law firm booking consultations - I build for the conversion that actually matters. What I bring to your account: * Search, Shopping, Performance Max, YouTube; full Google Ads stack * Lead generation for local service businesses: construction, legal, home improvement, professional services * eCommerce: Shopify, Google Merchant Center, Shopping, PMax asset management * B2B SaaS and longer buying cycles: trial signups, demo bookings, HubSpot/CRM integration * GA4, GTM, conversion tracking, call tracking, form tracking. * CRO input on landing pages and conversion paths * Experience managing accounts from $1K to $100K+/month in spend Results from recent engagements: ⭐️⭐️⭐️⭐️⭐️ "Max's campaigns brought in more leads in 60 days than our last 6 months combined. And they actually showed up ready to pay." – Davide P., Co-owner, MedusaSport ⭐️⭐️⭐️⭐️⭐️ "I used to rely on referrals. Now I've got a pipeline that fills itself. From €1,500 to €7,300 in one month." – Thomas V., Owner, OnAir ⭐️⭐️⭐️⭐️⭐️ "Our ad costs dropped 37% and we've seen steady growth over 4–5 months. We tried it all before Max came in and he quickly turned things around." – Jonathan D., CMO, Victoria Cerise My process: I don't rename campaigns and call it an audit. I diagnose what's actually broken, structure, tracking, lead quality, or all three, give you a clear written action plan, and implement it with a documented change log. If something isn't working, you get a written diagnosis, not "it fluctuates." If you need an account rebuilt from scratch: I'll handle keyword research, ad group architecture, copy that speaks to your actual buyers, and tracking that's clean from day one. If you need an existing account fixed: I'll audit search terms, match types, negatives, bidding strategy, conversion tracking, and PMax, then tighten everything toward qualified leads at a sustainable cost. I work best with: * eCommerce brands on Shopify running Shopping, PMax, or Search * B2B service businesses and SaaS companies building a qualified pipeline * Local service businesses (home improvement, construction, legal, professional services) targeting high-intent UK or US buyers * Established accounts spending $1,500–$100K+/month that want results they can actually trust ⚠️ I only take on serious engagements. If you want clean tracking, honest reporting, and a specialist who treats your budget like it's their own - let's talk.