Minjeong J.

Korean consumers have a radar for "translated content." They know instantly when copy was written by a foreigner or fed through a translation tool — and the moment they feel that disconnect, they scroll past. In beauty and wellness, you can't just translate words; you have to translate the culture. I make global brands sound like they were born in Korea — and make Korean content that travels the other way. I'm a Korean-native content strategist with a Food Science degree and 4.5 years as a certified yoga instructor. I don't write about products from the outside — I read the ingredient list, I live the routine, and I know which efficacy claims get an ad flagged in Korea. ◼️ WHY MY BACKGROUND MATTERS • The Scientist: A Food Science degree means I turn ingredient lists into copy customers actually feel — and I know where the legal line sits on efficacy claims (KFDA and platform ad rules), because I write inside it every week. • The Yogi: In yoga, I diagnose what a student's body really needs. In marketing, I do the same — I find what your customers secretly crave and show them why your product is the answer. • The Strategist: I plan content as connected series — not random posts — so each piece builds on the last and strengthens your brand's authority over time. ◼️ WHAT I DO 1) Korean Creator Sourcing & Direction Brands entering Korea struggle to find, brief, and manage Korean creators. I source nano and micro creators matched to brand fit, write briefs that clear KFDA ad-claim rules before a single frame gets shot, and manage usage rights and delivery end to end. A beauty-brand client expanded my contract to cover this role after seeing my SEO results. 2) Short-Form Scripts & Content Strategy (K-Beauty · Wellness) Viewers decide to stay or scroll in under 3 seconds. I design for that moment: curiosity-driven hooks, retention-focused scripts, and Problem → Empathy → Solution story flow. Currently writing 10 short-form ad scripts per week for a global healthcare brand (transdermal wellness patches). I also edit (CapCut / Premiere Pro) when the project calls for it. 3) Korean SEO & Market Adaptation (Naver + Google) Native Korean copy with the cultural context transplanted — not translated. Long-form SEO built on real Korean search intent, on both Naver and Google. This is the work Upwork clients have already hired me for, twice. ◼️ PROVEN RESULTS • Ran an ongoing Naver SEO blog program for a Canadian beauty brand — results led the client to expand my role to Korean creator sourcing & direction. • Won ₩90M (~$65,000) in Korean government funding for an SME sports enterprise — wrote the application, then ran the budget, the meetings, and a freelancer team through execution. Went on to lead the full digital launch for premium Korean wellness brand "Ritamville" — +30% social followers, +20% web traffic. • Writing 10 short-form ad scripts a week for wellness patch brand "Hautuki." I don't guess what works — I go through 40–50 of the brand's reels a month and turn the winning patterns into a repeatable hook formula. Five proven angles now at 24K–77K views each; channel peak 220K+. • Ran a 3-month Xiaohongshu (RED) market-adaptation program for a verified Korean beauty influencer (71K followers) — strategy, native Chinese copy, and ad-compliant claims for the Chinese market. • Korean on-page SEO for a leading self-storage brand in Asia — 20 keywords across 5 intent clusters, 17 pages, delivered in Korean with English review copies. ◼️ NICHE K-Beauty · Skincare · Wellness · Supplements · Food · Yoga & Fitness I'm a native Korean speaker, currently based in New York. I work with Korean creators and brands every day and deliver in English. Let's make your brand sound like it belongs in Korea.