Shawn K.

Lead Generation Strategist for Law Firms & Small Businesses

Google Ads, Meta Ads, SEO, Local SEO, Google Business Profile, social media, landing pages, call tracking, CRM workflows, and lead generation for law firms and service businesses. I help law firms, home service companies, healthcare practices, restaurants, contractors, professional service firms, and local businesses turn marketing into qualified leads, booked calls, appointments, signed clients, customers, and revenue. I’m a business owner, marketing strategist, paid media buyer, and lead generation expert with 15+ years of experience building full-funnel marketing systems across Google Ads, Meta Ads, SEO, local SEO, social media marketing, websites, landing pages, traditional media, and marketing automation. Because I run my own business, I understand marketing from the owner’s side, not just the freelancer side. I know what it means to manage clients, payroll, overhead, vendors, cash flow, sales pressure, team accountability, and the constant question every business owner has: Is this marketing actually producing revenue? That perspective changes how I look at campaigns. I do not look at Google Ads, Meta Ads, SEO, websites, or social media as disconnected tasks. I look at them as parts of a business system that either helps you get better leads, better customers, better follow-up, and better revenue, or it needs to be fixed. If your business is getting clicks but not enough qualified leads, the problem is usually not one platform. It is the system. The ads are disconnected from the landing page. The website does not convert. The Google Business Profile is underused. The SEO content is weak. Social media is inconsistent. Call tracking is missing. CRM follow-up is too slow. Reporting shows leads, but not which campaigns are producing real customers. That is where I come in. I build marketing systems that connect: Google Ads Meta Ads Facebook Ads Instagram Ads Paid media buying SEO Local SEO Google Business Profile optimization AI search optimization GEO and AEO Social media marketing Content calendars Landing pages Website conversion Call tracking CRM workflows Lead follow-up Marketing automation Reporting dashboards Revenue attribution The goal is not more marketing activity. The goal is knowing what is working, what is wasting money, where qualified leads are coming from, and which campaigns are turning into customers. I can help with: Google Ads management Meta Ads management Facebook and Instagram advertising Paid media strategy Media buying Local service lead generation Law firm marketing Home service marketing Healthcare and med spa marketing Restaurant and local business marketing SEO audits Local SEO strategy Google Business Profile optimization AI search visibility Website conversion optimization Landing page strategy Social media management Short-form video strategy Content marketing Call tracking setup CRM and intake workflows Marketing automation Performance reporting TV, radio, billboard, and outdoor advertising strategy A lot of marketers focus on traffic, clicks, impressions, and form fills. I focus on qualified opportunities. For law firms, that means qualified consultations and signed clients. For home service companies, that means estimate requests and booked jobs. For healthcare practices, that means patient inquiries and appointments. For restaurants and local businesses, that means calls, reservations, orders, visits, and repeat customers. For high-ticket service businesses, that means better leads, better follow-up, and clearer cost per acquisition. I have strong experience in law firm marketing, including Google Ads, Local Services Ads, SEO, Google Business Profile optimization, social media, websites, landing pages, call tracking, intake systems, and signed-client attribution. That legal marketing background gives me a disciplined approach to every business I work with. Cheap leads do not matter if they do not become real customers. I also understand the pressure business owners feel when marketing is not clear. You should know where your leads are coming from, which campaigns are worth funding, which ones are wasting money, how fast your team follows up, and what it costs to acquire a real customer. Before marketing, I worked in broadcasting as a TV reporter, anchor, videographer, and storyteller across CBS, ABC, and NBC affiliates. That background helps me create stronger hooks, clearer messaging, better video content, stronger ad scripts, and campaigns that get attention quickly. I know how to find the angle, explain complicated topics clearly, and make people care. Whether you need Google Ads, Meta Ads, SEO, social media, website conversion, tracking, CRM workflows, or a full lead generation system, I can help you find what is broken and build a smarter path from attention to revenue. Happy to jump on a quick video call to review your business, current marketing, and see if there’s a fit.