Rubina Z.
Social Media Manager | Reddit & Community Growth | Content Strategy
I’m a Top Rated Social Media Manager helping brands stay consistent, grow their online presence, and actually keep up with the day-to-day work that social media requires. My work mainly covers social media management, content strategy, content creation, community engagement, and Reddit/community growth. I work across Instagram, Facebook, LinkedIn, TikTok, Reddit, and other online communities depending on where your audience actually spends time. Most businesses don’t need more random posts. They need someone who can understand the brand, figure out what should be posted, keep everything organized, create the content, stay on top of engagement, and make sure the account doesn’t go quiet after two weeks. That’s the kind of support I provide. I can take care of the strategy and the daily execution, including: ✔ Social Media Management ✔ Social Media Strategy ✔ Content Strategy & Content Planning ✔ Instagram & Facebook Management ✔ LinkedIn Content Support ✔ TikTok Content Planning ✔ Social Media Content Creation ✔ Reels & Short-Form Video Content ✔ Canva Graphics & Carousels ✔ Captions & Post Copy ✔ Monthly Content Calendars ✔ Scheduling & Publishing ✔ Community Management & Engagement ✔ Comment & Reply Management ✔ Strategic Commenting ✔ Reddit Research & Community Engagement ✔ Lead Generation & Outreach ✔ Influencer / Brand Outreach ✔ Competitor & Trend Research ✔ Social Media Analytics & Reporting HOW I WORK I usually start by understanding your business first. What are you selling? Who are you trying to reach? What are competitors doing? What has already worked? And where is your current social media falling short? From there, I build a clear content direction and turn it into something practical — content ideas, monthly calendars, captions, graphics, Reels concepts, posting schedules, engagement, and ongoing improvements. I don’t like posting just to fill a calendar. A post should have a reason for being there. It might educate the audience, build trust, start a conversation, increase visibility, show expertise, support an offer, or move someone closer to becoming a customer. SOCIAL MEDIA MANAGEMENT I can manage the ongoing work across your accounts, including: • Instagram posts, Reels, Stories, and carousels • Facebook content and community engagement • LinkedIn content for founders, brands, and service businesses • TikTok content planning and short-form ideas • Content calendars and publishing schedules • Captions, hashtags, and trend research • Comment replies and audience engagement • Analytics and regular performance checks REDDIT & COMMUNITY GROWTH I also work with brands that want to understand and participate in online communities without coming across as spammy. That can include: • Reddit community research • Finding relevant subreddits and conversations • Tracking what people are asking, complaining about, or looking for • Organic Reddit engagement • Community monitoring • Strategic commenting • Identifying content ideas from real audience discussions • Building a more natural brand presence inside niche communities The goal isn’t to drop links everywhere. It’s to understand the community first, contribute where it makes sense, and use those conversations to improve the wider content and marketing strategy. CONTENT CREATION I can also handle the actual content production side, including: • Canva graphics • Instagram carousels • Branded social posts • Reels concepts and hooks • Short-form video support • Caption writing • Content repurposing • Weekly and monthly content calendars So you’re not hiring someone who only sends you ideas and leaves the rest to your team. I can stay hands-on and help keep the work moving. TOOLS I WORK WITH Canva, CapCut, Meta Business Suite, Buffer, Hootsuite, Later, Google Sheets, Google Docs, Notion, Airtable, Slack, Discord, Instagram, Facebook, LinkedIn, TikTok, and Reddit. I’m usually a good fit for brands that need: • An ongoing Social Media Manager • Instagram and Facebook management • A Social Media Content Strategist • Reddit and community engagement support • Organic social media growth • Content planning and monthly calendars • Reels, carousels, and social content • Community Management • Social Media Engagement • Lead generation and outreach support I care about being reliable, staying organized, communicating clearly, and getting the work done without the client having to chase me every day. If you need a Social Media Manager who can handle content strategy, content creation, engagement, Reddit/community work, and the daily execution behind your social presence, send me a message and tell me what you’re working on. Relevant expertise: Social Media Management, Social Media Strategy, Social Media Content Creation, Content Strategy, Instagram Marketing, Facebook Marketing, TikTok Marketing, Reddit Marketing, Community Management, Community Engagement, Social Media Engagement, Content Calendar, Instagram Reels, Canva
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $13k
Billed in all: $23,809$24k
$782 in the last 6 months
Across 57 contracts
Earnings, last 30 days
Skill rankings: Top 3% in Canva
Ranked by MRR among everyone on Upwork with the skill.
- #39Content Calendar900 freelancers · 🇵🇰 #4Top 4%🇵🇰#4 of 85
- #54Community Engagement1,035 freelancers · 🇵🇰 #6Top 5%🇵🇰#6 of 64
- #92Outreach Strategy1,628 freelancers · 🇵🇰 #25Top 6%🇵🇰#25 of 642
- #107Social Media Engagement2,106 freelancers · 🇵🇰 #17Top 5%🇵🇰#17 of 220
- #125TikTok Marketing2,601 freelancers · 🇵🇰 #37Top 5%🇵🇰#37 of 687
- #132Community Management2,973 freelancers · 🇵🇰 #9Top 4%🇵🇰#9 of 162
- #156Social Media Strategy2,932 freelancers · 🇵🇰 #22Top 5%🇵🇰#22 of 312
- #195Instagram Marketing3,741 freelancers · 🇵🇰 #37Top 5%🇵🇰#37 of 707