Zhala H.

I help brands find the right influencers and UGC creators, build strong partnerships, and turn creator campaigns into measurable results — not just views and likes. I’m an Influencer & UGC Marketing Specialist with 4 years of experience working across international markets. My work sits between creator relationships and performance marketing: I manage the people, content, budgets, and deadlines behind a campaign, but I also look closely at the data to understand what is actually working. Some results from my work: • Reduced CPA/CPR by ~20% by improving creator selection, campaign briefs, and full-funnel optimization • Tested a more authentic UGC-style creative approach that reached ~265K views, compared with the usual 8K–10K • Manage 15–20 active creator and partner relationships at the same time • Managed ~€300K in multi-market campaign budgets across EMEA, LATAM & APAC • Closed 22 partnerships while managing a US-focused client portfolio WHAT I CAN HELP YOU WITH → Influencer & UGC creator sourcing → Creator research, vetting & brand-fit analysis → Audience insights & performance evaluation → Influencer outreach & relationship management → Rate, budget & deliverable negotiations → Campaign briefs, hooks, messaging & content direction → UGC-style creative strategy → Content approvals & compliance → Campaign coordination from first outreach to launch → Multi-creator campaign management → Campaign tracking & performance reporting → CPA, CPR, conversion & engagement analysis → Creative testing & campaign optimization → Market & competitor research I’m comfortable managing the full creator campaign process. That can mean finding creators in a specific market, checking their audience and previous performance, reaching out and negotiating the collaboration, coordinating content and approvals, and then looking at the results to understand what we should repeat, change, or scale. I’ve worked across European, UK, US and other international markets, so I’m also comfortable adapting campaigns and communication to different audiences and cultures. TOOLS Meta Ads • Google Ads • GA4 • Tableau • Salesforce • Notion • Jira • Mailchimp LANGUAGES English • Azerbaijani • Turkish • Italian • Russian If you need someone who can manage both the relationship side of influencer marketing and the performance side behind it, feel free to message me. I’d be happy to learn more about your campaign and see how I can help.