Tony C.

Brand Identity Expert | B2B Rebranding, Brand Strategy & Positioning

Is your brand still selling the company you were ten years ago? Most B2B companies outgrow their brand identity years before they fix it, and the sales team pays for it every quarter. I am Tony, founder of Chrysalis Communications, a B2B marketing agency in Irvine, California. For 20+ years I have led brand strategy, rebranding, and brand identity programs for companies from funded startups to the Fortune 500. 🏆 20+ years leading B2B brand strategy and rebranding programs 💼 Founder of Chrysalis Communications: ADP, Cisco, Corning, Iron Mountain, Spectrum Enterprise, Emerson, Targus, and Ruckus have run programs with our team 📊 300+ B2B brand and campaign engagements across tech, healthcare, telecom, and professional services 🎯 Top Rated on Upwork with 100% Job Success, US-based and same-timezone ⭐ "I have had the pleasure of working with Tony and the team at Chrysalis for over 10 years across multiple companies... they are the only agency I trust to handle my marketing needs." (VP, Strategic Partnership and Brand, verified Upwork testimonial) Brand identity is a sales asset, not an art project. My lane is the rebrand: companies whose product moved upmarket while the brand stayed behind. I start with positioning and messaging, then rebuild the visual identity around the story your buyers need to hear, with a full agency team behind me for design, copy, and web execution. Recent Upwork design work includes a campaign banner system for Blackstone, a conference booth for a carbon capture summit, and a high-resolution logo rebuild. WHAT I DO - Rebranding and brand refresh: positioning-led, from brand audit to rollout - Brand strategy: positioning, messaging frameworks, and verbal identity - Brand identity systems: logo, typography, color, and brand guidelines, built with the Chrysalis design team - Creative direction: campaigns, product launches, and sales enablement that stay on-brand - Brand governance: keeping decks, web, and marketing on-brand long after launch WHO I WORK WITH - B2B companies, mid-market and enterprise, whose brand lags the business they have become - Founders and CMOs preparing a launch, a raise, or a move upmarket - Teams that want a brand strategist who has run this hundreds of times, not a logo vendor MY PROCESS 1. Brand audit, 48 hours: where your current brand is costing you deals 2. Positioning: the story, the message map, the competitive angle 3. Identity: the visual system and brand guidelines built around the strategy 4. Rollout: collateral, web, and governance so the rebrand sticks Message me for a free 48-hour brand audit: I will send you the three specific things in your current brand working against you. No cost, no obligation.