Bianca C.

Users are dropping off, conversions are low, or you simply don't know what's getting in their way? That's what I help you figure out. I'm Bianca, a UX Researcher with a background in Psychology. I help SaaS, e-commerce and digital products understand how users actually behave, where they struggle, and what needs to improve. My approach combines user research with behavioral data. Depending on the problem, I analyze analytics, heatmaps and session recordings, run usability tests and interviews, review user journeys and flows, and evaluate the overall experience. I can help with: • UX Audits & Conversion Audits • Usability Testing & User Interviews • Behavioral Analysis (GA4, Hotjar, Microsoft Clarity) • CRO & Conversion Analysis • Qualitative & Quantitative UX Research • User Journeys, Flows & Information Architecture • Heuristic Evaluations • Competitor & Benchmark Research • Product Research & Validation • Prioritized recommendations and actionable reports The goal isn't just to give you a list of UX issues. It's to understand why users are behaving the way they are, identify what's creating friction, and help you decide what to improve first. I've worked across SaaS, e-commerce, B2B platforms and digital products, from focused usability studies to full UX and behavioral audits. I also work with teams on ongoing UX & conversion optimization, reviewing user behavior over time, identifying new friction points, testing improvements and helping prioritize what to optimize next. If something in your product isn't working and you're not sure why, that's usually where I can help.