Alexandra N.
Social media and brand strategist
Hi, I’m Alex Nisbet, a creative and data-driven Brand and Social Media Strategist with over 7 years of experience in marketing. From crafting impactful brand identities to driving engaging social media strategies, I specialise in helping health and lifestyle brands elevate their brand presence and connect authentically with their audiences. About me I thrive on collaboration, working hand-in-hand with brands to develop strategies and execute campaigns that align with their business goals. Whether it’s building a brand from the ground up or auditing and optimising your social media channels, I ensure every project is tailored to achieve measurable results. My past clients in the health and lifestyle industries appreciate my ability to blend storytelling with analytics, creating content that not only captivates but converts. I’m passionate about developing partnerships where creativity meets strategy, ensuring that every brief is not just met but exceeded. Services offered - Brand strategy and identity development - Social media strategy and management - Social media audits and optimisation - Content creation - videos, copy and graphics Key achievements - Grew a client’s Instagram reach by 253% and increase their overall social media following from 8K to 23K through strategic brand awareness initiatives. - Produced 6 viral reels raising awareness of infertility in males and menopause with a combined reach of 25.9 million. - Led the relaunch of a client's affiliate program, and corresponding outreach targeting healthcare professionals, resulting in a 60% increase in revenue and an average 696% monthly ROI. - Successfully developed and launched comprehensive brand awareness campaigns spanning PR, social media, email, affiliates, and branding, positioning the brand as one of the UK’s leading blood test providers and resulting in a significant increase in brand awareness. Fun fact When I’m not strategising for brands, you’ll likely find me hitting the pavement. I’ve recently discovered a love for running, and it’s been an humbling journey! Ready to transform your brand and social media strategy? Let’s collaborate and get your brand seen!
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $12k
Billed in all: $34,166$34k
$12k in the last 6 months
Earnings, last 30 days
Skill rankings: Top 4% in Content Creation
Ranked by MRR among everyone on Upwork with the skill.
- #50Social Media Audit608 freelancers · 🇬🇧 #4Top 8%🇬🇧#4 of 33
- #162Social Media Strategy2,932 freelancers · 🇬🇧 #5Top 6%🇬🇧#5 of 91
- #167Creative Direction2,705 freelancers · 🇬🇧 #7Top 6%🇬🇧#7 of 144
- #167Brand Consulting2,336 freelancers · 🇬🇧 #11Top 7%🇬🇧#11 of 151
- #231Brand Development3,166 freelancers · 🇬🇧 #20Top 7%🇬🇧#20 of 199
- #266Brand Identity4,932 freelancers · 🇬🇧 #23Top 5%🇬🇧#23 of 242
- #277Brand Strategy3,282 freelancers · 🇬🇧 #21Top 8%🇬🇧#21 of 178
- #352Digital Marketing Strategy5,185 freelancers · 🇬🇧 #19Top 7%🇬🇧#19 of 239