MacKenzie C.

Senior social media manager (7+ years, 20+ brands) building organic content systems that drive traffic, opt-ins, and booked calls. READY TO GO FROM: • Posting when you remember → A content system that runs without you • Guessing what to post → Every idea backed by evidence • Views that go nowhere → The right people following and DMing you • Doing it all yourself → Just appearing on camera and approving work Hi, I'm Mac, solo founder of MSC Strategy, a boutique social media marketing agency in the DMV. I build and run multi-platform content systems that turn organic social into a steady stream of visibility for coaches, wellness educators, and service-based businesses. No fake followers. No ad spend. No hand-holding. I've worked with 20+ brands, and my systems have generated 800K+ lifetime views on YouTube, 600K+ on TikTok, and 500K+ on Threads. WHO THIS IS FOR 
• Wellness pros, educators, coaches, thought leaders, and purpose-driven brands 
• Founders comfortable filming themselves and showing their face/their team 
• Brands with a proven offer and sales process, ready for a long-term visibility partnership WHO THIS IS NOT FOR 
• Faceless accounts, AI clones, or camera-shy founders 
• Anyone looking for a budget "post and ghost" scheduler 
• Brands needing on-site filming, UGC, or highly curated visuals CHOOSE YOUR PATH 1. Fractional: I join your existing team and lead strategy, direction, and performance. 2. Done-for-you: I handle your entire system, from strategy to creative direction to daily management. (Add-ons like paid ads, funnels, webinars, SEO, and email marketing are available.) Have a personal brand and a business page? Each gets its own strategy, with dual-brand bundles available. MEASURABLE RESULTS B2B service brand (Threads): 0 → 500K+ views and 1,800 followers in 3-6 months. 20+ qualified calls and $10K+ in sales, zero ad spend. Self-improvement niche: New YouTube channel → monetized in 6 months. 5,800 subscribers, 160+ email list, and 10 qualified sales calls from 1 CTA. Therapy practice (Instagram): 0-120 followers → a 3,000-view post, ~200% reach growth, 2 inquiries, and 7 freebie opt-ins in under 30 days. WHAT I HANDLE • Multiplatform strategy (IG, FB, LinkedIn, TikTok, YouTube +more) • Competitor, audience, and SEO research • Scripts, shot lists, Reels, carousels, editing • Copywriting, design, thumbnails • DM automations, lead magnets, follower nurture • Metricool, GA4, UTM tracking • Daily community engagement • Weekly KPIs, 30/60/90-day reports WHAT MAKES ME DIFFERENT
 • A strategist, not a scheduler. I oversee every edit and tell you when an angle won't land • Research before content. Every calendar is built on competitor, audience, and SEO research, so nothing is guesswork. • I'm your social media body double, showing up as you when you can't. People are sick of automation and AI-generated replies. I engage with your community and expand your network. • Results tied to your goals. We track reach, opt-ins, and website traffic with GA4 and UTMs, not just likes. • One point of contact. You give approvals and I keep the content pipeline running smoothly. I only take on 3-5 clients at a time, so spots are limited. Current client load (updated 10/5/26): 
[2] DFY multi-platform social media 
[1] YouTube channel management
 Open slots: [2] 
 ABOUT MAC 
7 years in social media marketing, 2 years freelance. BA in Public Relations, minor in Intercultural Communication, with a background in education. Certified in Google Analytics, SEMrush Digital Marketing, NLP Life Coaching, SEL, and Mental Health First Aid. HOW IT WORKS Month 1, Build: Onboarding → Strategy, competitive analysis, content calendar, scripts, and shot lists → You film
 Month 2, Launch: I post 3-4x/week → Track every metric → Weekly KPI updates
 Month 3, Optimize: Analyze → Refine → 90-day report
 Then: 3- or 6-month partnership. No month-to-month. No one-off free or paid trials.
 What this looks like on Upwork: a fixed-price contract with milestones (one-time setup fee + Month 1, then Months 2 and 3). No hourly contracts or commission-only pay. FAQ
 Q: Consultant or done-for-you?
 A: DFY. If you hire me to run your social media, it's handled. Your job is approvals and showing up on camera.
 Q: Are you a solo freelancer? A: No. I lead strategy, comms, and account management, while a creative team handles editing and design work.
 Q: What does the investment look like?
 A: A four-figure monthly retainer plus a one-time setup fee (if no strategy in place). Pricing depends on platforms, goals, add-ons, and number of brands. We'll build your package on a call.
 Q: Do you film for me? A: No. Founder footage builds trust, so you film and then we handle everything else. Q: How do we get started?
 A: Message me here or invite me to a job. Share your goals, platforms, and current workflow. If it's a good fit, we'll hop on a call. Ready to turn your mission into measurable growth? Let's chat 👩🏽‍💻