Sophia R.

I have extensive experience collaborating directly with paid media managers, business owners, and marketing teams to connect brand strategy, customer insights, messaging, and visual execution to improve campaign performance and support long-term growth. I’ve partnered with 50+ companies, designing developed thousands of strategic creative assets and generating over $5 million in revenue. My hands-on work across platforms like Google Ads and Meta Ads allows me to use real performance data to guide the creative process, while ongoing A/B testing helps me iterate, refine, and continuously improve my designs for dozens of brands. My core focus is creating ads that connect with the ideal customer profile and amplify campaign performance. With 5+ years of experience across brand development, paid media, digital marketing, and performance creative, I work as an extension of internal marketing teams, founders, and agency partners. My role goes beyond designing individual assets. I help businesses identify what their audience needs to see, understand, and believe before they take action. Here are a few examples of how my support has transformed businesses: - LawnValue: Twice-weekly SEO-optimized posts combined with a new review request system boosted their Google My Business ranking and Local Service Ads, enabling expansion into Florida in Nov. 2023. - South River Mortgage: Our Google Ads campaigns generate 20–30 qualified leads daily, outperforming direct mail by converting 7–8x more leads at 5x lower cost per customer. - ReferPro: Over 6 months, inbound leads and overall business growth doubled, creating a repeatable system where Meta generates demand and Google captures it. - AMS: Within a few months, campaigns not only kept their 3rd branch profitable but increased ad spend by 50%, accelerating growth toward opening a 4th branch. - Axle Solutions: Achieved top Google rankings and #1 ad impression share in their 3-state area, competing successfully against national chains. - Landmark: Over 2 years, high ROI campaigns provided revenue to open a new franchise in Atlanta, GA in early 2024. Skills & Expertise: - Brand strategy and positioning - Creative direction and campaign development - Customer and ideal client profile strategy - Meta (Facebook & Instagram) advertising creative - Google advertising creative - Performance analysis and creative testing - Brand identity and visual systems - Marketing and sales asset development - Google Ads - Social Media Graphics & Carousel Design - Animated Reels & Motion Graphics - Brand Identity Development - Web Design - Email Marketing & Lead Generation - Copywriting for Ads & Campaigns - SEO-Optimized Content for Local Search - Customer Targeting & ICP Strategy I understand how creative design, campaign strategy, and customer targeting work together to drive real business results. If you want ads that look amazing and actually convert, let’s talk. I’d love to help your business grow. Kudos to you if you're still reading! Some of the words/phrases my clients commonly use to describe what they want help with: Brand Strategy and Positioning Brand strategy development | Brand positioning | Market differentiation | Unique value proposition | Brand purpose and direction | Brand architecture | Competitive positioning | Target audience definition | Ideal customer profile development | Customer persona strategy | Brand perception strategy | Brand experience planning Design Services Ad creative design | Social media graphics | Carousel post design | Animated ad design | Motion graphics | Reel animation | Branding & visual identity | Graphic design for marketing campaigns | Landing page visuals | Marketing asset design | Copywriting support for ads | SEO-optimized visual content | Customer-focused creative strategy Audits and Strategy Creative asset audit | Visual content strategy | Campaign creative planning | Branding alignment review | Content consistency strategy | Engagement and conversion-focused design planning Optimization and Growth Creative testing for ads | Visual redesign for higher engagement | Carousel & animation iteration | Brand messaging refinement | Audience-aligned design adjustments | Conversion-focused ad design improvement Professional Services / Titles I have extensive experience collaborating directly with paid media managers to design high-performing ad creatives for their campaigns. I’ve partnered with 50+ companies, designing thousands of data-driven creatives and generating over $5 million in revenue. My hands-on work across platforms like Google Ads and Meta Ads allows me to use real performance data to guide the creative process, while ongoing A/B testing helps me iterate, refine, and continuously improve my designs for dozens of brands. My core focus is creating ads that connect with the ideal customer profile and amplify campaign performance. With 5+ years of experience helping businesses grow through high-performing ads and visual ca