Skip to content
BackNov 7
Muhammad U.
Upwork badge

Muhammad U.

Social Media Manager & Content Strategist | DTC & SaaS Brands

Social media should do more than fill a content calendar. I help DTC, e-commerce, and SaaS brands build and manage organic content systems that strengthen their presence, reach the right audiences, and support measurable business goals. I combine social media strategy, content creation, publishing, community engagement, and performance analysis so your team has both a clear plan and reliable execution. SELECTED RESULTS • DTC TikTok: Account growth from 0 to 130K followers and 4M likes. • B2B SaaS: 15.2% LinkedIn engagement rate and 4,000+ website visits. • Instagram: 136% increase in content interactions through a Reels-led approach. • Food Brand: Social audience growth to 80K+ followers. HOW I CAN HELP YOUR BRAND 1. SOCIAL MEDIA STRATEGY & GROWTH: Audience and competitor research, content pillars, brand positioning, monthly content planning, and organic growth strategies aligned with your priorities. 2. SOCIAL MEDIA MANAGEMENT: Management of Instagram, TikTok, LinkedIn, Facebook, and YouTube, including content scheduling, publishing, captions, community engagement, approvals, and performance reporting. 3. CONTENT CREATION & VIDEO: Reels, TikToks, YouTube Shorts, carousels, branded graphics, creative concepts, hooks, scripts, and repurposing existing footage into platform-ready content. 4. REPORTING & OPTIMIZATION: Tracking content performance, identifying what resonates with your audience, and making informed adjustments based on engagement, reach, retention, traffic, and relevant conversion signals. MY APPROACH: I start by understanding your business, audience, current social media performance, and goals. From there, I develop a practical content strategy, establish a sustainable publishing process, and continuously refine execution based on what the data shows. Whether you're a growing e-commerce brand, a SaaS company building awareness, or a founder developing a stronger online presence, the objective is the same: consistent, strategic content that supports the business rather than posting simply to stay active. READY TO BUILD A STRONGER SOCIAL MEDIA PRESENCE? Share your current social profiles and primary business objective. I'll help identify the highest-priority opportunities and recommend a realistic starting scope. Best Regards, Muhammad Uzair

🇵🇰Karachi, Pakistan$15/hr100% JSS4.70 (39)Since Oct 2024

Earnings and projects

MRR
$2.3k

Last 6 months ÷ 6

World#18,463 / 412k
🇵🇰Country#2,053 / 52.9k
Revenue, last 30 days
$2.1k

Last 6 months: $14k

Total earnings
$43k

Billed in all: $44k

World#86,441 / 412k
🇵🇰Country#7,598 / 52.9k
Per project
$507

$303 in the last 6 months

World#181,528 / 412k
🇵🇰Country#19,107 / 52.9k
Projects, last 6 months
46

Across 47 contracts

51% fixed49% hourly
World#1,151 / 412k
🇵🇰Country#293 / 52.9k
Projects in all
84

Across 89 contracts

55% fixed45% hourly
World#34,684 / 412k
🇵🇰Country#5,241 / 52.9k

Earnings, last 30 days

$44.5k+$2.1k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$42k$44k$46kNo dataOct 8Oct 23Nov 7

Read once a week before Oct 22, 2026, daily since. Dotted: longer than usual between two readings. Hatched: over two weeks without one.

Skill rankings: Top 3% in Social Media Management Analytics

Ranked by MRR among everyone on Upwork with the skill.

  1. #10Social Media Management Analytics378 freelancers · 🇵🇰 #2Top 3%
  2. #32Content Calendar900 freelancers · 🇵🇰 #3Top 4%
  3. #41Social Media Audit608 freelancers · 🇵🇰 #6Top 7%
  4. #77LinkedIn Marketing1,819 freelancers · 🇵🇰 #19Top 4%
  5. #80Social Media Engagement2,106 freelancers · 🇵🇰 #13Top 4%
  6. #94YouTube Marketing2,620 freelancers · 🇵🇰 #16Top 4%
  7. #95Facebook Marketing1,913 freelancers · 🇵🇰 #21Top 5%
  8. #99Community Management2,973 freelancers · 🇵🇰 #6Top 3%