Israel Origbemi A.

Your beauty brand has a feeling. Most feeds lose it somewhere between the product photos and the posting schedule. I am a social media manager for beauty, skincare, haircare and wellness brands, salons, med spas and aesthetic clinics. I run your Instagram, TikTok and Facebook end to end, so every post, Reel, caption and reply feels like your brand, and that feeling turns into follows, DMs, bookings and sales. What I manage ✅ Monthly social media strategy and content calendar built around your launches, offers and booking goals ✅ Instagram Reels, TikToks, carousels and stories made from your footage, product shots and brand guidelines ✅ Captions in your brand voice, with keywords and hashtags so people find you in search ✅ Scheduling and posting through Meta Business Suite or your own scheduler ✅ Community management: comments and DMs answered the way your brand would answer them ✅ A monthly report on reach, saves, profile visits, DMs and bookings, not just likes How I communicate the feeling of a brand Feeling is built from small decisions repeated every day. The palette and type, yes, but also the pace of a Reel, the first line of a caption and how a reply to "is this okay for sensitive skin?" sounds. Before I post anything, I study your brand guidelines, your best posts and the brands you admire, then write a one page brand voice sheet we both sign off. After that, someone should see one post and know it is you before they see the logo. Q4 and the holiday season From October to December every brand posts more and runs more ads. Feeds get crowded and people get tired of being sold to. The brands that still get the save, the DM and the booking are the ones whose content feels like them. For Q4 I plan gift guides, Black Friday and Cyber Monday, Christmas and the January reset. I warm your audience with organic content so your ads land on people who already trust you, and I keep replies fast while DMs peak. Proof ✅ 160 hours managing social media content for a client inside their Canva Pro workspace, on a fixed weekly schedule (5.0 rating) ✅ TikTok audit and 14 day content growth plan, rated 5.0: "delivered exactly what was promised and more" ✅ Short form video for product brands, including a haircare brand ✅ 17 Upwork jobs, 252 hours, Digital Marketing Pro certified (AMA and DMI) Questions clients ask ☑️ "We post often but engagement is low. What changes?" Usually the first second of the video and the first line of the caption. I rebuild the hooks, cut posts that do not earn a save, and post fewer, stronger pieces that sound like you. ☑️ "Will it still look and sound like our brand?" Yes. I work inside your guidelines and your voice. My style never replaces yours. ☑️ "We have lots of footage but no plan. Is that enough?" That is my favourite setup. Share the drive, I build the calendar and tell you what to film next. ☑️ "Can social media bring us bookings or sales?" Every month gets one goal: bookings, a launch or product sales. Captions, stories and DM replies are written to move people toward it, and the report shows how it went. ☑️ "Do we keep access and files?" Always. You own the accounts, the calendar and every editable Canva file. Who I work best with Skincare, haircare and beauty brands Salons, med spas, aesthetic and dermatology clinics Wellness, yoga and fitness brands Beauty ecommerce brands on Shopify or TikTok Shop Scope As your social media manager I handle organic Instagram, TikTok and Facebook: strategy, content, posting, community and reporting. I can prepare ad creatives, but I do not run paid ad budgets. Send me your Instagram handle and one brand whose feed you love. I will reply with three things I would change in your first month.