Conor M.
Performance Marketing Expert | Meta & Google Ads Specialist
I build full-funnel customer acquisition systems for high-ticket lead gen and ecommerce businesses spending $5k+ per month on paid ads. What makes my approach different? While most media buyers only handle the ad account, I take ownership of the four elements that actually drive results: strategy, creative production, media buying, and landing page optimization. You get a complete system, not just someone clicking buttons in Ads Manager. What I Bring to Your Business 🎯 Nine years in performance marketing, including senior roles at two Google Premier Partner and Meta Ads Partner agencies before launching Strategy North. I specialize in managing customer acquisition systems via Meta Ads and Google Ads for businesses in finance, investment, iGaming, SaaS, high-ticket services, and ecommerce across Australian and US markets. My team handles everything from ad strategy and creative production to media buying and landing page design. We work as an extension of your team, with specialists across graphic design, UX design, video editing, tracking, and web development. Results That Matter 📈 • Silo Storage Australia: 50%+ reduction in cost per lead while increasing spend 20% across Google and Meta, leading to a 61% year-on-year increase in commercial property sales • Australian adventure ecommerce brand: 233% revenue growth in six months through rebuilt creative and media buying systems • US luxury lighting client: 60% increase in proposal value in three months via high-intent keyword restructuring on Google Ads Core Services 💼 Full-Funnel Performance Marketing: • Meta Ads (Facebook & Instagram) strategy and management • Google Ads strategy and management • Ad creative strategy and production (video and static) • Landing page design and optimization • Conversion tracking setup and analytics • Full funnel integration (awareness to conversion) I also offer SEO and email marketing through trusted specialists in my network. Technical Expertise 🛠️ • Meta Ads Manager (Facebook Ads, Instagram Ads) • Google Ads (Search, Display, YouTube) • Ad creative production (video editing, graphic design) • Landing page strategy and UX design • Conversion rate optimization • Analytics and tracking implementation • Customer acquisition funnel building Who I Work Best With 🤝 You're an ideal fit if you're: • Already spending $5k+ monthly on Meta or Google Ads • Running a high-ticket lead gen or ecommerce business • Operating in finance, DTC, luxury goods, coaching, or high-ticket services • Based in Australia, USA, or Canada • Looking for someone who handles creative and landing pages, not just media buying • Ready to scale a proven offer with sophisticated performance marketing I'm not a fit for startups, businesses new to paid advertising, or one-off tasks like video editing or design without the full marketing strategy component. My Approach 🚀 I don't just optimize ad accounts. I diagnose what's actually holding back your customer acquisition system, whether that's creative fatigue, poor landing page experience, targeting issues, or weak offer positioning. Then I rebuild the entire funnel to generate consistent, scalable results. You'll work directly with me on strategy while my team executes on creative and technical implementation. Expect regular communication, transparent reporting, and a focus on the metrics that matter to your business: cost per acquisition, return on ad spend, and revenue growth. Let's Talk 💬 If you're ready to build a customer acquisition system that actually scales, send me a message with details about your business, current ad spend, and what you're looking to achieve. I'll let you know if I can help and what that would look like.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $6.9k
Billed in all: $26,618$27k
$3.5k in the last 6 months
Earnings, last 30 days
Skill rankings: Top 7% in Copywriting
Ranked by MRR among everyone on Upwork with the skill.
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