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Ben H.
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Ben H.

Email & SMS Retention for Brands | 2M+ Generated (AVG build: 48 HRS)

Shopify brand with Klaviyo installed but email bringing in less than 15% of revenue? I build and manage Klaviyo email and SMS marketing that turns the customers you already paid for into repeat buyers. My last ecommerce client went from flat email revenue to 4x in 60 days. Most stores I audit have a few flows someone set up years ago and a campaign when someone remembers. A healthy store earns 20-30% of revenue from email and SMS. That gap is usually the cheapest growth you'll find. WHAT I DO - Klaviyo setup, migration and full account audit - Email automation flows: welcome series, abandoned cart, abandoned checkout, browse abandonment, post-purchase, cross-sell and upsell, replenishment, review request, VIP, win-back and sunset flows - Email campaigns: weekly campaign strategy, calendar, copywriting, design and sending, including BFCM, product launches and promotions - SMS marketing: Klaviyo SMS flows and campaigns that sit alongside email without spamming your list - Segmentation and personalisation: RFM segments, engaged vs. unengaged lists, dynamic content, product feeds and conditional splits - Popups and signup forms: list growth with multi-step forms, spin-to-win, quizzes and back-in-stock alerts - Email deliverability: SPF, DKIM and DMARC setup, dedicated sending domain, list cleaning, warm-up, and inbox placement that meets the Gmail and Yahoo sender requirements - Email design and copywriting: mobile-first, on-brand templates built in Klaviyo, with conversion-focused copy and subject lines - A/B testing and conversion rate optimisation (CRO) for subject lines, send times, offers and layouts - Reporting: monthly revenue attribution, flow performance, open, click and placed-order rates, and email revenue as a share of total store revenue HOW WE WORK 1. Free 15-minute fit check or paid Klaviyo audit call 2. Audit: I go through your flows, campaigns, segments, forms and deliverability and send you a prioritised action plan 3. Build: highest-revenue flows first (usually welcome, abandoned cart and post-purchase), then campaigns 4. Manage and optimise: ongoing campaign management, testing and monthly reporting WHO THIS IS FOR Shopify and Shopify Plus DTC brands, roughly $10K-$500K a month in revenue, in fashion, apparel, beauty, skincare, supplements, home goods, food and drink, and gifting. If you're on WooCommerce or moving from Mailchimp or Omnisend to Klaviyo, I handle that too. WHY WORK WITH ME - Accountable for outcomes: I report email revenue as a share of store revenue every month, so you always know what email and SMS are earning - Founder of Build Edge, an email and retention agency for ecommerce brands - Fast replies: usually within 0-4 hours, Irish/UK time with overlap for US and EU - Former Irish international rugby player (U20 Six Nations and World Cup), so I'm used to discipline, accountability and hitting targets TOOLS Klaviyo, Shopify, Shopify Plus, Figma, Canva, Google Analytics 4, Triple Whale, Okendo, Judge.me, Yotpo, ReCharge, Gorgias, Postscript, Attentive, Omnisend, Mailchimp Send me your store URL and I'll tell you the three biggest email revenue gaps I can see, free, before we talk about anything else.

🇮🇪Dublin, Ireland$15/hr100% JSS5.00 (1)Since Oct 2024

Earnings and projects

MRR
$293

Last 6 months ÷ 3.4 months active (since Jul 2026)

World#99,223 / 412k
🇮🇪Country#171 / 844
Revenue, last 30 days
$0

Last 6 months: $989

Total earnings
$1k
World#394,553 / 412k
🇮🇪Country#812 / 844
Per project
$1k

$989 in the last 6 months

World#123,934 / 412k
🇮🇪Country#219 / 844
Projects, last 6 months
1
100% fixed0% hourly
World#128,092 / 412k
🇮🇪Country#224 / 844
Projects in all
1
100% fixed0% hourly
World#360,671 / 412k
🇮🇪Country#738 / 844

Earnings, last 30 days

$1kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$990$1,000$1,010Oct 8Oct 23Nov 7

Skill rankings: Top 21% in Email Copywriting

Ranked by MRR among everyone on Upwork with the skill.

  1. #183SMS521 freelancers · 🇮🇪 #2Top 35%
  2. #617Email Marketing Strategy2,223 freelancers · 🇮🇪 #4Top 28%
  3. #637Email Deliverability1,880 freelancers · 🇮🇪 #5Top 34%
  4. #668Email Design2,188 freelancers · 🇮🇪 #4Top 31%
  5. #716Ecommerce Marketing1,960 freelancers · 🇮🇪 #2Top 37%
  6. #753Email Campaign Setup2,501 freelancers · 🇮🇪 #3Top 30%
  7. #857Email Copywriting4,052 freelancers · 🇮🇪 #4Top 21%
  8. #940Klaviyo2,875 freelancers · 🇮🇪 #4Top 33%