John L.

I help B2B companies build a sales process that actually converts. My background spans 10+ years in B2B software, HCM, SaaS, and professional-services sales, including full-cycle selling, pipeline development, sales strategy, account growth, and team coaching. I’ve sold to owners, executives, HR leaders, Finance, Operations, and other senior stakeholders, and I’ve consistently worked in environments where I had to create pipeline, manage complex deals, and move opportunities from first conversation through close. I’m best suited for companies that have leads and activity, but need a stronger sales operating system around them. I can help you: • Audit your current sales process and identify where deals are stalling • Build or improve your ICP, messaging, and outbound strategy • Structure your pipeline, stages, qualification criteria, and next-step discipline • Improve discovery calls, demos, follow-up, objection handling, and closing • Clean up CRM workflows and improve pipeline visibility and forecasting • Build sales KPIs, dashboards, and accountability rhythms • Review calls and coach reps through real opportunities • Create sequences across email, LinkedIn, and phone • Support founders transitioning from founder-led sales to a repeatable sales process • Step in as a fractional sales leader or hands-on sales consultant My approach is practical and execution-focused. I’m not interested in handing you a strategy deck and disappearing. I prefer to work inside the process, review real opportunities, improve the CRM, coach the team, test messaging, and help implement the changes. A few performance highlights from my sales career include exceeding 160% of target in a strategic sales/account-growth role and multiple years above quota in HCM sales, including President’s Club performance. If your pipeline is inconsistent, deals are getting stuck, reps are struggling to convert, or your sales process has grown without much structure, I can help you diagnose the problem and build a system your team can actually use.