Lauri E.

👋 Hey! I’m a Fractional CMO with 7+ years of experience driving E-commerce and DTC growth through brand leadership, marketing strategy, and team-building expertise. I step in to fix bottlenecks and deliver results—think 20%+ lifts in conversion rates and 30% boosts in brand awareness. ✨ Here’s how I lead as your Fractional CMO: 📈 Growth-Driven Marketing Strategy: I align your campaigns to hit KPIs like 15% ROAS improvement, 25% customer retention growth, and 10% CAC reduction, using data and market trends. 🎯 Team Building & Leadership: I help you build a high-impact marketing team by hiring the right talent at the right time—whether it’s a creative lead or a performance marketer—while streamlining processes for efficiency. 📊 Fixing E-com/DTC Bottlenecks: I tackle common pain points like disjointed brand messaging (hurting loyalty), weak funnel conversion (think <2% rates), or over-reliance on paid ads with no organic strategy. I’m all about long-term partnerships, committing 1-2 days per week to scale your brand sustainably. Need a Fractional CMO to turn your E-commerce chaos into consistent growth? Let’s chat!