Barbara G.

👋 Hi! I help international companies understand Brazilian market and audience through clear, actionable customer insights. With 10+ years of experience in Strategic Marketing, Customer Insights and Market Intelligence, I’ve led customer interviews, supported global and cross-functional teams, and built NPS and customer feedback programs — always translating data into practical business decisions. 🔍 What I can help you with *Qualitative & Quantitative Research User & customer interviews Interview guides, surveys & questionnaires (NPS, CSAT, CES) Thematic analysis & synthesis of insights *Market & Consumer Insights Market and competitive analysis Customer segmentation, personas & journey mapping *Reports & Actionable Insights Clear insight reports (slides or docs) Executive summaries with key findings Practical recommendations for marketing, product & CX teams 🌍 Why work with me? - Strong experience working with international teams - Clear communication and structured delivery - Focus on practical insights, not just data - Easy collaboration, reliable deadlines If you’re looking for someone to talk directly to your users, synthesize insights, and turn them into clear actions, let’s talk!