Jeff B.
Restaurant Menu Design, Ops Systems & Branding | Former Executive Chef
I help restaurants, cafés, and food trucks increase sales and run smoother by building systems that actually work in real service environments. I’m not just a designer — I’m a former Executive Chef with 20+ years in kitchens. Everything I create is built for speed, clarity, and profitability during real service, not just aesthetics. What I do: • High-conversion menu design (print + digital) • Full restaurant branding systems • Kitchen & operations systems (prep, inventory, daily logs) • Menu optimization for flow, upselling, and clarity • Canva & Illustrator template systems your team can actually use
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $162
Billed in all: $2,278$2.3k
$54 in the last 6 months
Across 4 contracts
Across 13 contracts
Earnings, last 30 days
Skill rankings: Top 38% in Adobe Photoshop
Ranked by MRR among everyone on Upwork with the skill.
- #36Operating System87 freelancers · 🇺🇸 #5Top 41%🇺🇸#5 of 20
- #171Menu Design378 freelancers · 🇺🇸 #22Top 45%🇺🇸#22 of 53
- #257Food & Beverage670 freelancers · 🇺🇸 #67Top 38%🇺🇸#67 of 217
- #884Typography2,054 freelancers · 🇺🇸 #179Top 43%🇺🇸#179 of 459
- #1,025Vector Graphic2,440 freelancers · 🇺🇸 #82Top 42%🇺🇸#82 of 247
- #1,501Brand Identity Design3,030 freelancers · 🇺🇸 #197Top 50%🇺🇸#197 of 369
- #2,011Layout Design4,279 freelancers · 🇺🇸 #357Top 47%🇺🇸#357 of 863
- #2,151Brand Identity4,932 freelancers · 🇺🇸 #380Top 44%🇺🇸#380 of 1,017