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Yasmin A.
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Yasmin A.

Social Media & Content Strategist | Brand & Visual Direction

Top Rated | ⭐𝟏𝟎𝟎% 𝐉𝐨𝐛 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐑𝐚𝐭𝐞 | Social Media Specialist & Graphic designer Your business probably already has more content than you think. The challenge is turning it into a 𝗰𝗹𝗲𝗮𝗿, 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝘀𝘆𝘀𝘁𝗲𝗺 that builds trust and gives people a reason to choose you. I’m a 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭 & 𝗚𝗿𝗮𝗽𝗵𝗶𝗰 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗿 helping businesses, brands and mission-driven organization turn their expertise, projects, customer stories and existing visual assets into strategic social media content through strategy, storytelling, engaging content, and community building. I can handle your social media from 𝐢𝐝𝐞𝐚 𝐭𝐨 𝐩𝐨𝐬𝐭𝐢𝐧𝐠 — so you don’t have to coordinate multiple people. My work combines content strategy, visual direction, copywriting, design and short-form video — from deciding what should be communicated to producing the content itself. 𝐖𝐇𝐀𝐓 𝐈 𝐂𝐀𝐍 𝐃𝐎 𝐅𝐎𝐑 𝐘𝐎𝐔 ✓ Social Media Management & Strategy ✓ Content Planning & Posting Schedules ✓ Instagram, Facebook, TikTok & LinkedIn ✓ Reels & Short-Form Video Creation ✓ Captions, Hooks & Copywriting ✓ Storytelling & Community Building ✓ Carousels, Stories & Static Posts ✓ Instagram & Meta Ads Creatives ✓ Competitor & Trend Research ✓ Analytics & Content Optimization 𝐂𝐎𝐍𝐓𝐄𝐍𝐓 + 𝐃𝐄𝐒𝐈𝐆𝐍 + 𝐕𝐈𝐃𝐄𝐎 I don’t just manage social media — 𝐈 𝐜𝐫𝐞𝐚𝐭𝐞 𝐭𝐡𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐭𝐨𝐨. From your existing photos and videos, I can create Reels, carousels, posts, Stories, ads, and other engaging content while bringing fresh ideas to keep your accounts active and consistent. 𝐓𝐨𝐨𝐥𝐬: Adobe Creative Suite | Canva Pro | CapCut | Figma | Manus AI 𝐄𝐗𝐏𝐄𝐑𝐈𝐄𝐍𝐂𝐄 I’ve worked with brands across: Nonprofits • Automotive • Fashion • HVAC • Home Services • Therapy • Beauty • Manufacturing • Roofing • Pet Care • Community Health • E-commerce 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 𝐚𝐧𝐝 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲-𝐟𝐨𝐜𝐮𝐬𝐞𝐝 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 are some of my strongest areas. I have extensive experience with 𝗻𝗼𝗻𝗽𝗿𝗼𝗳𝗶𝘁𝘀 𝗮𝗻𝗱 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝘀, creating content that communicates real stories, builds trust, and helps audiences feel connected to a brand or mission. For one pet care brand, my social media strategy helped generate 𝟏,𝟕𝟎𝟎+ 𝐧𝐞𝐰 𝐟𝐨𝐥𝐥𝐨𝐰𝐞𝐫𝐬, while also increasing reach, engagement, inquiries, and bookings. 𝐖𝐇𝐘 𝐖𝐎𝐑𝐊 𝐖𝐈𝐓𝐇 𝐌𝐄? ✓ Strong aesthetic sense & attention to detail ✓ Independent and proactive ✓ Clear and reliable communication ✓ Strategy + copy + design + video in one place ✓ Consistent, organized, on-time work 𝐖𝐇𝐀𝐓 𝐌𝐀𝐊𝐄𝐒 𝐌𝐄 𝐃𝐈𝐅𝐅𝐄𝐑𝐄𝐍𝐓? I don’t create random posts just to fill a content calendar. I build a 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐬𝐲𝐬𝐭𝐞𝐦 based on recurring series and themes designed to cover what a lead needs to see before choosing your brand. That means showing the 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 your product or service provides, creating emotional connection, addressing objections and perceived risks, and building trust through proof and storytelling. This works alongside 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐚𝐥𝐠𝐨𝐫𝐢𝐭𝐡𝐦𝐬 — using the right formats, hooks, keywords, captions, consistency, and engagement signals to help content reach the right audience. You don’t need a Social Media Manager who simply posts. 𝐘𝐨𝐮 𝐧𝐞𝐞𝐝 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐰𝐢𝐭𝐡 𝐚 𝐫𝐞𝐚𝐬𝐨𝐧 𝐛𝐞𝐡𝐢𝐧𝐝 𝐞𝐯𝐞𝐫𝐲 𝐩𝐨𝐬𝐭. 𝐍𝐞𝐞𝐝 𝐚 𝐫𝐞𝐥𝐢𝐚𝐛𝐥𝐞 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐫? Let’s talk!⭐

🇧🇷Brasilia, Brazil$25/hr100% JSS5.00 (6)Since Nov 2024

Earnings and projects

MRR
$1.1k

Last 6 months ÷ 4.3 months active (since Jul 2026)

World#45,433 / 412k
🇧🇷Country#602 / 4,647
Revenue, last 30 days
$1.6k

Last 6 months: $4.5k

World#28,497 / 412k
🇧🇷Country#411 / 4,647
Total earnings
$4.6k

Billed in all: $4.9k

World#262,029 / 412k
🇧🇷Country#2,821 / 4,647
Per project
$255

$252 in the last 6 months

World#245,259 / 412k
🇧🇷Country#2,702 / 4,647
Projects, last 6 months
18
50% fixed50% hourly
World#7,230 / 412k
🇧🇷Country#47 / 4,647
Projects in all
18

Across 19 contracts

53% fixed47% hourly
World#143,608 / 412k
🇧🇷Country#1,125 / 4,647

Earnings, last 30 days

$4.9k+$1.6k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$3k$4k$5kOct 8Oct 23Nov 7

Skill rankings: Top 7% in Banner Ad Design

Ranked by MRR among everyone on Upwork with the skill.

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  4. #238Banner Ad Design3,314 freelancers · 🇧🇷 #5Top 7%
  5. #243Brochure Design1,986 freelancers · 🇧🇷 #4Top 12%
  6. #433Layout Design4,279 freelancers · 🇧🇷 #10Top 10%
  7. #598Print Design6,208 freelancers · 🇧🇷 #13Top 10%
  8. #620Instagram7,103 freelancers · 🇧🇷 #12Top 9%