Janel W.

Welcome. My name is Janel, and I operate Firma Consulting, a business advisory firm. With nearly 15 years of experience in the banking industry and a master's in business administration, Janel has the expertise to lead Firma Consulting. She worked in a cross-section of behind-the-scenes and customer-facing roles within small business commercial banking. Working in various commercial lending roles made Janel intimately familiar with the customer experience and gave her an understanding of how the bank analyzes and assesses risk. These roles also gave her a deeper understanding of the lending process from beginning to funding. At Firma Consulting, we aim to empower small businesses and individuals by helping them understand how financial institutions analyze risk and use this knowledge to their advantage. This empowerment can give you more control over your business's financial future. More often than not, businesses go to the bank looking for financing, and they walk away not feeling good about the experience, or worse, they didn't get the financing they needed. Our knowledge and expertise can help prepare your business before seeking financing and make the process smoother. Even if you aren't currently seeking financing, after being up close and personal with so many small businesses for nearly 15 years, from start-ups to 100+ year-old companies, this gives us a unique perspective we can put to work for you and your business. Equally important to this knowledge, Janel worked for one of the world's most respected and ethical banking institutions. This working environment, in addition to her upbringing, helped instill in her the importance of honesty and integrity. Honesty and integrity are always important, especially when dealing with people's money and livelihoods. I am a self-starter, detail-oriented finance professional with experience in leadership, project management, and credit risk management. Whether you are seeking financing to buy commercial real estate or looking to secure a line of credit to support your working capital needs, Janel can help you on that journey.