Di M.

Need help shaping an apparel collection, developing a product idea or working through fit and construction? I combine creative design with practical technical knowledge to help brands move their collections forward. I’m a former Design Director at adidas, working on the Reebok Brand across performance, training and lifestyle apparel. My experience includes the first two Victoria Beckham collections, PureMove innovation, CrossFit training and Classics apparel developed closely with footwear teams. Through Di Mohamed Design, I work with founders and established brands on: • Creative direction, collection concepts and range planning • Apparel design, colour and material direction • Technical sketches, CADs and detailed tech packs • Measurement specifications, fit and garment construction • Sample reviews and communication with development and manufacturing partners I can help with a defined project or provide ongoing design and development support across a collection. I’m comfortable taking an early idea into design development, refining an existing range or working through the details of a sample that isn’t quite right. My approach is collaborative and straightforward: understand your vision, agree what’s needed and give you clear, considered work that helps you take the next step. Based just outside Edinburgh, Scotland, I work remotely with clients worldwide. Send me a brief outline of your collection or product, where you are in the process and the support you need.