XiuFeng W.

I help consumer brands improve e-commerce performance, build practical operating systems, and turn growth opportunities into executable plans. With 15+ years of experience across e-commerce, consumer brands, merchandising, and supply chain operations, I bring both strategic thinking and hands-on execution. My experience includes building Shopify DTC operations, improving online sales performance, optimizing product and inventory decisions, and coordinating cross-functional teams across China and international markets. **How I can help:** - **E-commerce growth & operations:** Identify performance gaps, prioritize growth opportunities, and develop actionable operating plans. - **Shopify & DTC operations:** Review store performance, customer journeys, product presentation, and conversion opportunities. - **Product, merchandising & inventory:** Improve product assortment, inventory planning, and commercial decision-making. - **China supply chain & market execution:** Coordinate supplier-related work, product development, sourcing, and execution for international brands working with China. **Selected results include:** - Helped a Shopify DTC fashion business achieve a 300% year-over-year increase in daily sales and a 30% increase in average order value. - Led e-commerce and brand growth initiatives for an outdoor brand with annual online GMV exceeding RMB 165 million. - Improved inventory and channel decisions to support profitability and the clearance of slow-moving stock. **Working style** I work well with clear objectives, structured written communication, documented action plans, and milestone-based execution. I can collaborate across time zones through written updates and organized project documentation. For important discussions, I can arrange calls in advance and use translation support when needed. My focus is not simply completing a list of tasks. It is understanding the business problem, identifying what matters most, and helping the client move toward measurable results.