Andrea B.

GOOGLE ADS DIGITAL MARKETING STRATEGIST CAMPAIGN DEVELOPMENT: CREATE AND OPTIMIZE AD CAMPAIGNS TAILORED TO SPECIFIC BUSINESS GOALS, TARGET AUDIENCES, AND BUDGETS, USING VARIOUS AD FORMATS (E.G., SEARCH, DISPLAY, SHOPPING ETC). PERFORMANCE ANALYSIS: ANALYZE CAMPAIGN PERFORMANCE METRICS, SUCH AS CLICK-THROUGH RATES, CONVERSION RATES, AND RETURN ON AD SPEND (ROAS), TO ASSESS EFFECTIVENESS AND MAKE DATA-DRIVEN ADJUSTMENTS. KEYWORD AND AUDIENCE RESEARCH: CONDUCT THOROUGH KEYWORD RESEARCH AND AUDIENCE SEGMENTATION TO ENSURE ADS REACH THE RIGHT PEOPLE AT THE RIGHT TIME, ENHANCING RELEVANCE AND ENGAGEMENT. GOOGLE ADS CUSTOMER SUPPORT ASSISTANCE WITH ACCOUNT MANAGEMENT: HELP USERS NAVIGATE THEIR GOOGLE ADS ACCOUNTS, INCLUDING SETTING UP CAMPAIGNS, MANAGING BUDGETS, AND RESOLVING ACCESS ISSUES. TECHNICAL SUPPORT: PROVIDE SOLUTIONS FOR TECHNICAL PROBLEMS RELATED TO AD CREATION, ACCOUNT SETTINGS, BILLING ISSUES, AND POLICY COMPLIANCE. PERFORMANCE GUIDANCE: OFFER INSIGHTS AND BEST PRACTICES TO IMPROVE CAMPAIGN PERFORMANCE, INCLUDING OPTIMIZATION TIPS AND RECOMMENDATIONS FOR TARGETING AND AD FORMATS.