Skip to content
BackNov 7
Rob A.
Upwork badge

Rob A.

Squarespace Website Designer & Developer | Platinum Partner

I help businesses clarify their offer, communicate their value and build websites that turn interest into enquiries and sales. My website work includes strategy, positioning, messaging and planning how visitors move through the site. We work out who you're trying to reach, what they need to understand and what will give them the confidence to take the next step. That thinking shapes the content, structure and design from the start. I'm a Squarespace Circle Platinum Partner with 10+ years designing and building on the platform, alongside 25+ years running and growing businesses myself. I bring a practical marketing perspective to every project, connecting what your customers need with what your business wants to achieve. Alongside websites, I also build custom AI tools, internal apps and automations that remove repetitive work and make businesses easier to run. I can help with: ✓ Squarespace website design and redesign ✓ Website strategy, positioning and messaging ✓ Customer journeys, UX and conversion ✓ SEO and analytics ✓ AI-powered business tools ✓ Custom internal apps and dashboards ✓ Workflow automation and AI integration ✓ Prototyping new digital products and ideas ✓ Booking, payment, CRM and third-party integrations Squarespace Every site is custom designed, responsive and built around a clear customer journey. I help you organise your services, explain what makes your business worth choosing and make it easy for visitors to enquire, book or buy. Before you commit to a full website build, I'll put together a free visual sitemap and page plan so you can see the proposed structure, content flow and design direction. From the first conversation through to launch, I consider how the website supports your wider marketing and how you'll use and manage it day to day. AI, Apps & Automation I also help businesses identify processes that don't need to be manual anymore. That might mean an internal tool that reduces admin, an AI-assisted content system, a custom dashboard, a client-facing web app or connecting existing systems into a simpler workflow. I start by understanding the process, where time is being lost and what a useful improvement would look like. That gives us a clear reason for what we build and how we'll judge whether it's working. Why work with me? Having run and grown small businesses myself, I understand the decisions, competing priorities and practical constraints behind a project. I'll help you work out what matters, recommend an approach that fits and explain the reasoning behind it. You'll work directly with me from strategy through to launch, with clear communication throughout. Every project is built personally by me. If you've got a website that isn't performing, a process that's taking too much time or an idea you'd like to develop, drop me a message. Rob

🇬🇧London, United Kingdom$60/hr100% JSS4.86 (38)Since Nov 2024

Earnings and projects

MRR
$2.3k

Last 6 months ÷ 6

World#18,524 / 412k
🇬🇧Country#412 / 10.7k
Revenue, last 30 days
$4.1k

Last 6 months: $14k

World#7,854 / 412k
🇬🇧Country#189 / 10.7k
Total earnings
$43k

Billed in all: $43k

World#86,350 / 412k
🇬🇧Country#1,948 / 10.7k
Per project
$789

$926 in the last 6 months

World#142,717 / 412k
🇬🇧Country#3,520 / 10.7k
Projects, last 6 months
15
93% fixed7% hourly
World#9,888 / 412k
🇬🇧Country#195 / 10.7k
Projects in all
54

Across 56 contracts

91% fixed9% hourly
World#56,668 / 412k
🇬🇧Country#1,488 / 10.7k

Earnings, last 30 days

$43.2k+$4.1k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$37.5k$40.0k$42.5k$45.0kOct 8Oct 23Nov 7

Skill rankings: Top 3% in Copywriting

Ranked by MRR among everyone on Upwork with the skill.

  1. #8Web Page229 freelancers · 🇬🇧 #1Top 3%
  2. #14Web Development Consultation305 freelancers · 🇬🇧 #1Top 5%
  3. #20Adaptive Web Design375 freelancers · 🇬🇧 #2Top 5%
  4. #27Web & Mobile Design Consultation784 freelancers · 🇬🇧 #1Top 3%
  5. #93Custom Web Design1,745 freelancers · 🇬🇧 #3Top 5%
  6. #156Squarespace3,212 freelancers · 🇬🇧 #2Top 5%
  7. #635Copywriting21,052 freelancers · 🇬🇧 #41Top 3%
  8. #884Search Engine Optimization18,792 freelancers · 🇬🇧 #16Top 5%