Olena R.

Top Skills, Strengths, and Experiences: With over a decade of experience in SEO and digital marketing since 2013, I bring expertise in web analytics and tracking. Since 2019, I have honed my skills in Google Tag Manager (GTM), including client-side and server-side implementations, and have successfully passed advanced GTM tracking courses. My proficiency in GA4, BigQuery, Power BI, and basic HTML/CSS/JS complements my analytical approach to data-driven marketing. I’ve also managed SEO for global markets, handled rebranding projects, and collaborated with developers to create websites from scratch. Having worked as both an in-house specialist and a freelancer, I excel at tackling diverse challenges. My experience spans technical SEO, GTM tracking setup, App Store Optimization (ASO), email marketing, and managing Google Ads campaigns. Additionally, I’ve led freelance teams, trained professionals, and improved tracking systems to enhance business outcomes. Services Offered: Web Tracking and Analytics: Setting up and managing GTM (client and server-side), GA4 implementation, data validation, and actionable reporting. SEO and Digital Marketing: On-page/off-page/technical SEO, link-building strategies, ASO for mobile apps, and rebranding websites. Data Analysis and Visualization: Using BigQuery and Power BI to provide insights and optimize marketing campaigns. Campaign Management: Planning and executing Google Ads, LinkedIn Ads, and email marketing campaigns. Interests and Focus Areas: I am deeply passionate about solving complex web analytics challenges. Ensuring correct and reliable data tracking is at the core of my work. My goal is to expand my expertise in advanced tracking technologies, data modeling, and integrating analytics systems for optimized marketing efforts. What I Enjoy: I thrive in dynamic environments where I can troubleshoot, analyze, and refine digital marketing strategies. I enjoy diving into data, setting up precise tracking mechanisms, and achieving tangible results that drive business growth.