Muhammad Tayyab S.

Top Rated Plus Amazon PPC & Seller Central specialist helping brands improve profitability, lower ACOS/TACOS, strengthen organic ranking, and scale sales through better advertising, listings, and marketplace operations. I have 7+ years of hands-on experience managing Amazon Seller Central and Vendor Central accounts for startup, established, and multi 6- and 7-figure brands. My work combines Amazon advertising, SEO, catalog operations, inventory planning, and account management so growth is not dependent on PPC alone. Core Amazon expertise includes: • Amazon PPC management across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP • Campaign structure, keyword targeting, product targeting, bidding, budgets, search-term mining, and negative targeting • ACOS, TACOS, ROAS, CTR, CVR, and profitability analysis • Amazon SEO, keyword research, and listing optimization • Rufus and Amazon Search-focused content optimization • A+ Content and Premium A+ Content strategy • Amazon Brand Store creation and optimization • Product launch and ranking strategy • FBA inventory planning and shipment management • Catalog management, variations, flat files, suppressed listings, and backend troubleshooting • Account Health and Seller Support case management • Vendor Central management and operational support Recent experience: Managed $500K+ in monthly Amazon advertising spend and supported multi 6- and 7-figure brands across categories including supplements, beauty, pets, home, and electronics. My focus is always on sustainable growth: improving advertising efficiency, strengthening organic visibility, increasing conversion, protecting account health, and making decisions based on profitability rather than sales alone. Clients describe my work as professional, detail-oriented, collaborative, and accountable, with strong communication and a consistent focus on quality and outcomes. I also support Walmart Marketplace, Walmart Ads, Shopify, eBay, and broader eCommerce operations when brands need multichannel support. Tools: Helium 10, Jungle Scout, Keepa, AMZScout, SellerApp, Amazon Ads Console, Seller Central, Google Sheets, Slack, Asana, and Microsoft Teams. If you need someone who can handle both Amazon strategy and day-to-day execution, I’d be happy to discuss your account. Kind regards, MTS!