Rachel J.
Social Media Manager & Strategist | Organic Growth Specialist
I grew a book launch from 60 followers to 198,000+ organic views in three months, with no ad spend. I build social presence that people actually watch, save and share. I’m Rachel, founder of Sol Communications and former Account Manager at TBWA\WorldHealth London. I combine agency-level strategy with hands-on creation: content calendars, Reels and short-form video, carousels, captions, scheduling, community management and monthly reporting. Recent organic results: • Act One (book launch): 198K views, 78.5K reach, 8.6K interactions, from a 60-follower start • YesCase (e-commerce): 49,500+ organic views • Oxford Scientia (LinkedIn): engagement up from 8% to 17.7%, interactions up 450% • Lukango: Instagram reach up 236.6% in one month Platforms: Instagram, TikTok, LinkedIn, Facebook, Pinterest, YouTube Best fit: launches, e-commerce/DTC, creative and cultural brands, B2B and founder-led brands Every client gets a clear content plan and a monthly analytics report, so you always know what’s working.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $9.8k
Billed in all: $18,447$18k
$1.4k in the last 6 months
Across 10 contracts
Earnings, last 30 days
Skill rankings: Top 4% in Instagram Post
Ranked by MRR among everyone on Upwork with the skill.
- #24Instagram Post681 freelancers · 🇿🇦 #1Top 4%🇿🇦#1 of 2
- #50Social Media Copy776 freelancers · 🇿🇦 #2Top 6%🇿🇦#2 of 16
- #59Content Calendar900 freelancers · 🇿🇦 #1Top 7%🇿🇦#1 of 18
- #59Content Development823 freelancers · 🇿🇦 #3Top 7%🇿🇦#3 of 10
- #128Email & Newsletter1,804 freelancers · 🇿🇦 #3Top 7%🇿🇦#3 of 16
- #181Content Editing3,676 freelancers · 🇿🇦 #6Top 5%🇿🇦#6 of 73
- #199Community Management2,973 freelancers · 🇿🇦 #2Top 7%🇿🇦#2 of 37
- #201LinkedIn3,309 freelancers · 🇿🇦 #3Top 6%🇿🇦#3 of 22