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Rachel J.
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Rachel J.

Social Media Manager & Strategist | Organic Growth Specialist

I grew a book launch from 60 followers to 198,000+ organic views in three months, with no ad spend. I build social presence that people actually watch, save and share. I’m Rachel, founder of Sol Communications and former Account Manager at TBWA\WorldHealth London. I combine agency-level strategy with hands-on creation: content calendars, Reels and short-form video, carousels, captions, scheduling, community management and monthly reporting. Recent organic results: • Act One (book launch): 198K views, 78.5K reach, 8.6K interactions, from a 60-follower start • YesCase (e-commerce): 49,500+ organic views • Oxford Scientia (LinkedIn): engagement up from 8% to 17.7%, interactions up 450% • Lukango: Instagram reach up 236.6% in one month Platforms: Instagram, TikTok, LinkedIn, Facebook, Pinterest, YouTube Best fit: launches, e-commerce/DTC, creative and cultural brands, B2B and founder-led brands Every client gets a clear content plan and a monthly analytics report, so you always know what’s working.

🇿🇦Cape Town, South Africa$22/hr100% JSS5.00 (3)Since Dec 2024

Earnings and projects

MRR
$1.6k

Last 6 months ÷ 6

World#29,022 / 412k
🇿🇦Country#162 / 2,548
Revenue, last 30 days
$2.1k

Last 6 months: $9.8k

World#20,239 / 412k
🇿🇦Country#119 / 2,548
Total earnings
$17k

Billed in all: $18k

World#151,136 / 412k
🇿🇦Country#816 / 2,548
Per project
$1.9k

$1.4k in the last 6 months

World#78,949 / 412k
🇿🇦Country#445 / 2,548
Projects, last 6 months
7
14% fixed86% hourly
World#28,826 / 412k
🇿🇦Country#76 / 2,548
Projects in all
9

Across 10 contracts

30% fixed70% hourly
World#212,268 / 412k
🇿🇦Country#1,098 / 2,548

Earnings, last 30 days

$18.4k+$2.1k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$16k$18k$20kOct 8Oct 23Nov 7

Skill rankings: Top 4% in Instagram Post

Ranked by MRR among everyone on Upwork with the skill.

  1. #24Instagram Post681 freelancers · 🇿🇦 #1Top 4%
  2. #50Social Media Copy776 freelancers · 🇿🇦 #2Top 6%
  3. #59Content Calendar900 freelancers · 🇿🇦 #1Top 7%
  4. #59Content Development823 freelancers · 🇿🇦 #3Top 7%
  5. #128Email & Newsletter1,804 freelancers · 🇿🇦 #3Top 7%
  6. #181Content Editing3,676 freelancers · 🇿🇦 #6Top 5%
  7. #199Community Management2,973 freelancers · 🇿🇦 #2Top 7%
  8. #201LinkedIn3,309 freelancers · 🇿🇦 #3Top 6%