Claudia L.

You have numbers, a staff and a plan, and yet performance is still nowhere close to the baseline. I transform complexity into clear decisions and consistent results. The data is there. The team is there. The market is there. However, something isn’t clicking between the numbers and the people. That’s exactly where I work. I’m not a generalist VA or a junior freelancer. Previously a corporate executive of 20+ years in Nestlé, Kraft Heinz, LEGO and J&J. Trained in behavioral psychology, coaching methodologies, and NLP applied to performance, decision-making, and team dynamics. I specialize in aligning operations, sales and human behavior to achieve measurable performance. What truly sets me apart is my ability to blend high-level Commercial Strategy with tactical Visual Identity design. I don't just analyze data; I translate it into premium, high-converting brand assets. My creative background allows me to ensure that every visual component, from a logo to a marketing funnel, is strategically aligned with your business goals to command authority and justify premium pricing. HOW I HELP: ✔️ Operations & Business Analysis: A variety of dashboards, KPI reports, reports for executives which transforms scattered data into clear decisions at the end of each week. ✔️ Sales Strategy & Team Performance: I don't just build blueprints, I help teams run. Using insights from behavioral psychology, coaching, NLP, and real frontline experiences, I focus on the mindset, habits and discipline behind consistent results. ✔️ Marketing Strategy, Email Marketing & Social Media Campaigns: I design end-to-end communication strategies across email and social platforms, aligning messaging with customer behavior and decision-making. From content strategy and funnel design to campaign execution and performance optimization, I focus on driving engagement, conversion, and long-term customer relationships. ✔️ Lead Generation & Nurturing Systems (Email + Social): I build structured funnels that attract, engage, and convert audiences through a combination of organic content, paid campaigns, and automated email sequences. I ensure every touchpoint, from first interaction to conversion, is aligned and measurable. ✔️ Content Writing, Copywriting & Campaign Messaging: Author of a book and podcast host on human behavior and emotional intelligence. I create high-converting content for emails, social media, and campaigns by understanding what truly drives attention, trust, and action. ✔️ Training, Coaching & Team Development: Whether it’s the leadership staff or the sales reps, I create training that fosters meaningful behavior change over short-term motivation. WHAT MAKES ME DIFFERENT Most consultants focus on systems. Most coaches focus on mindset. Most marketers emphasize messaging. I mix and match the three and get to the bottom of what’s seriously holding you back. THIS IS FOR YOU IF: ✔️ You’re scaling and you need more senior-level thinking, without bringing in a full-time executive. ✔️ You have a hard working team, but there are not consistent results. ✔️ You have data, but you don’t have a decision process. ✔️ Strategy + execution, not just ideas is what you need. ✔️ You want a business and people executive. TOOLS & PLATFORMS Excel, Google Sheets, PowerPoint, Salesforce, Notion, Canva, Slack, Microsoft Teams, Metricool, Filmora, Flipsnack, Asana, Calendly. If you want someone who can manage the complexity of your business (operationally, commercially, and humanly)… You’ve discovered just the right partner. If you want to receive an overview of what’s actually stopping your business from doing business just ask me a message, and let me know. I’ll talk.