Francis Y.

FROM SHOPIFY & AMAZON TO WALMART & COSTCO. I HELP BRANDS WIN. More revenue. Better conversions. Stronger brands. Profitable growth. I help startups, growing businesses, and established brands acquire customers, grow ecommerce revenue, launch products, and expand into retail. Whether you need hands-on Shopify, Amazon, Meta Ads, Google Ads, CRO, or a practical go-to-market plan, I bring senior-level strategy and the execution to move results forward. PROVEN RESULTS • 400% growth in 18 months • 32% higher conversion rates, 28% more revenue per visitor, and 20% higher average order value across optimization projects • 200+ product launches and 100,000+ retail placements • Eight-figure marketing budgets managed Hi, I’m Francis, Founder of Yventure Brand Strategy Partners. I bring 17+ years in marketing and brand growth, including leadership of nine-figure brands within multibillion-dollar consumer goods companies. What makes me different? I’ve worked at enterprise scale, but I also build from zero, test what works, and get involved in the details. You get a senior growth partner who can develop the plan and help execute it—not just deliver a deck. 🚀 REAL BRANDS. MEASURABLE RESULTS. • Godshall’s Quality Meats: Led brand strategy and omnichannel marketing with P&L responsibility, accountability for top-line growth, and oversight of an eight-figure budget. Helped drive 400% growth in 18 months, expand to 23,000+ stores, and become the third-largest turkey bacon brand in the U.S. • Louisville Jerky: Helped grow America’s #1 selling plant-based jerky brand across Shopify, Amazon, and retail. Improved conversion rates 19%, revenue per visitor 13%, and average order value 20%—a projected $675K in incremental annual revenue without more ad spend. • Brushee Oral Care: Supported an eight-figure Shopify and Amazon brand, increasing conversions 24%, customer engagement 31%, and average order value 18%. The brand has 3,000+ five-star Amazon reviews. • Junglee Crafted Cocktails: Built and optimized Shopify, Meta Ads, Google Ads, and email marketing. Increased lead capture 35%, improved click-through rate 25%, and grew ROAS from 2.3x to 3.8x. • Regal Springs: Served as Director of Global Marketing, leading brand strategy and growth initiatives ahead of a major private equity exit. Stayed through the ownership transition, supporting global brand development and expansion. • Clubtails: Led go-to-market and commercialization initiatives supporting expansion to 90,000+ retail locations and the #3 ready-to-drink cocktail brand in the U.S. Helped secure 15,000+ prelaunch retail placements for Clubtails Crushers. Additional experience: Quick N Eat, the #1 fully cooked frozen hamburger patty brand in the U.S.; and Fluval, a $150M global pet brand I supported as Brand Manager at Hagen Group. 🏆 INDUSTRY AWARDS & RECOGNITION • Walmart Vendor of the Year — 2x • Instacart Best in Class • Petco & PetSmart Vendor of the Year • Petco Product of the Year • Bain & Company — 2024 Insurgent Brands List 💡 HOW I HELP BUSINESSES GROW ECOMMERCE & CRO • Shopify, Shopify Plus, Amazon, CRO, and A/B testing • Landing pages, product pages, checkout, UX, and merchandising • Conversion rate, average order value, and revenue optimization PAID MEDIA & CUSTOMER ACQUISITION • Meta Ads, Google Ads, Shopping, and Performance Max • Amazon Advertising, campaign management, and creative testing • ROAS, CAC, CPA, and profitable customer acquisition BRAND STRATEGY & GO-TO-MARKET • Positioning, messaging, product launches, and pricing • Go-to-market plans with hands-on execution • Product innovation, packaging, and commercialization RETAIL GROWTH • Buyer presentations, retail sell-in, and category strategy • Walmart, Costco, Whole Foods, grocery, club, and mass retail • Distribution, shopper marketing, and sell-through EMAIL & RETENTION • Klaviyo, HubSpot, email/SMS flows, and A/B testing • Cart recovery, lifecycle marketing, and repeat purchases 🎯 INDUSTRY EXPERIENCE Deep experience in food, beverage, wellness, supplements, pet products, personal care, and consumer goods, plus healthcare, hospitality, professional services, and multi-location businesses. I also bring extensive experience in highly regulated and age-restricted industries, navigating advertising compliance, platform restrictions, and complex marketing requirements while driving business growth. ⚙️ STRATEGY + HANDS-ON EXECUTION I start with your goals, performance, and biggest bottlenecks. Then I prioritize the opportunities most likely to improve revenue and profitability and help execute the work. I can lead a defined project or partner with your team over time. 📩 LET’S TURN YOUR NEXT GROWTH OPPORTUNITY INTO RESULTS. Whether you’re looking to grow ecommerce revenue, improve marketing performance, launch a product, or scale into new markets, I can help you build the strategy and put it into action. Send me your biggest growth challenge. Let’s get to work.