Shelbert M.

Zoho & Hubspot CRM Specialist Developer

Full stack developer specializing in end to end CRM customization, deep API integrations, and workflow automation. I bring the strategic lens of a project manager and the technical execution of a full stack developer to every engagement so I'm not just setting up pipelines, I'm understanding how your leads come in, how your teams operate, and exactly where manual steps are costing you time and revenue. The Zoho One Ecosystem I work across the full Zoho One suite: Zoho CRM (custom modules, Blueprints, Deluge scripting, APIs), Zoho Books, Zoho Desk, Zoho Creator, Zoho Forms, Zoho Expense, Zoho Analytics, Zoho Inventory, Zoho Subscriptions, and RouteIQ for field service dispatch optimization. Real project examples from this stack include a fully automated lead capture and booking pipeline (Zoho Forms to Zoho CRM to Google Calendar) that eliminated manual follow up and automated 150+ appointment bookings per month, and a Zoho Deluge powered commission and payout automation that generates personalized PDF reports for each technician on a scheduled cadence replacing hours of manual spreadsheet work per pay cycle. HubSpot CRM & Automation HubSpot certified across Sales Hub and Service Hub. Including: Sales Hub custom objects, properties, pipelines, lead scoring, advanced routing, and lifecycle automation. On the Service Hub side: helpdesk ticketing triage, SLA setup and enforcement, automation workflows, Customer Feedback setup, Knowledge Base deployment, and Customer Portal configuration. I build tailored Sales Rep and Customer Success Portals for specific account managers, alongside custom KPI dashboards, customer Health Score tracking, and comprehensive Service Analytics reporting. For data work: HubSpot to Zoho migrations, data deduplication, and deep API integrations with QuickBooks, ERPs, and ecommerce platforms. GoHighLevel (GHL) I build and deploy complete GoHighLevel systems for agencies and service businesses, white labeled sub accounts, snapshot deployments, full funnel builds, pipeline automation, appointment booking workflows, SMS and email campaigns, and reputation management. A real example: a speed to lead automation that triggers the moment a lead submits a form, automatically initiating an outbound call to the assigned sales rep and connecting them in real time, within seconds of form submission, with automatic rollover to the next available rep if unanswered. SLA compliance, maintained automatically, on every lead. VoIP, PBX & AI Receptionist Automation I design and deploy AI powered phone systems that handle inbound calls, qualify leads, book appointments, and route callers, without a human ever picking up. Using platforms like Retell AI, Vapi, and Synthflow, I build conversational AI receptionists that sound natural, follow your business logic, and work around the clock. On the infrastructure side, I configure VoIP and PBX systems with Twilio SIP trunking to connect your AI receptionist to a real business phone number, handling call routing, forwarding, voicemail fallback, and IVR flows. Every interaction is tied directly into your CRM: new callers become leads in Zoho CRM, HubSpot, or GoHighLevel; appointments booked by the AI land on your calendar; and call outcomes are logged automatically against the contact record. The result is a fully staffed front desk that never sleeps, never misses a call, and never forgets to follow up. Custom Automation & Integration I build robust automations with error handling, logging, and scalability in mind, not fragile zaps that break when your data changes. Platforms include n8n, Make (Integromat), Power Automate, Zapier, GoHighLevel Workflows, Zoho Automation, and Google Apps Script. For custom code: Node.js, Express, Python, REST API development, webhook integration, Zoho Deluge, PHP, Bash, and PM2. Cloud and infrastructure work spans Google Cloud Platform (Compute Engine), AWS, Azure, DigitalOcean, and Linux server management (Debian, CentOS). Authentication and middleware including OAuth 2.0, Bearer tokens, API keys, webhook architecture, error handling, and audit logging. ERP and finance API experience includes ERPNext and Frappe, QuickBooks, Zoho Books, and Zoho Expense to ERP sync. Fulfillment and ops integrations include ThriveCart, Lulu Print API, Slack webhook integrations, Looker Studio, and shipping notification systems. Industries I've Worked In Field service & appliance repair · Solar & renewable energy · Ecommerce & WooCommerce · Print on demand & digital products · Fundraising platforms · SaaS · B2B agencies & service providers