Isabella O.
Creative Strategist & Art Director | Brand & Social-First Campaigns
Creative Strategist & Brand Director with 5+ years of experience developing social-first brands, creative concepts, and content that connects emotionally and stands out online. I help brands transform ideas into cohesive creative worlds, from brand storytelling and visual direction to campaign concepts, content creation, and creative strategy. My work combines aesthetics, audience psychology, and storytelling to create content and experiences that feel intentional, engaging, and memorable. I’ve worked across lifestyle, hospitality, fashion, sports, and culture-driven brands, adapting each project to its own unique voice, audience, and visual language. I specialize in: • Creative Strategy & Brand Storytelling • Art Direction & Visual Identity • Content Creation for Social Media • Social-First Campaign Concepts • Scriptwriting & Storyboarding • Creative Direction for Photo & Video Content • Content Calendars & Social Media Direction • Brand Experiences & Experiential Concepts I enjoy building creative and original brands with thoughtfully crafted content and experiences that help them stand out in the market and create a lasting connection with their audience.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $9k
Billed in all: $17,404$17k
$1.8k in the last 6 months
Earnings, last 30 days
Skill rankings: Top 4% in Photo Editing
Ranked by MRR among everyone on Upwork with the skill.
- #132Ad Creative1,402 freelancers · 🇵🇪 #1Top 9%🇵🇪#1 of 4
- #148Art Direction1,623 freelancers · 🇵🇪 #2Top 9%🇵🇪#2 of 9
- #187Influencer Marketing2,463 freelancers · 🇵🇪 #2Top 8%🇵🇪#2 of 4
- #229Creative Direction2,705 freelancers · 🇵🇪 #2Top 8%🇵🇪#2 of 7
- #372Brand Identity4,932 freelancers · 🇵🇪 #2Top 8%🇵🇪#2 of 14
- #428Photo Editing10,456 freelancers · 🇵🇪 #1Top 4%🇵🇪#1 of 22
- #430Content Strategy4,813 freelancers · 🇵🇪 #3Top 9%🇵🇪#3 of 9
- #653Content Creation11,949 freelancers · 🇵🇪 #2Top 5%🇵🇪#2 of 25