Anthony U.

Ecommerce stores MUST be specifically built for conversion not decorated with best practices and hoped into performing. Every click, drop-off, and abandoned cart is a data point telling you exactly where the store is fighting its own users. I read that data, then rebuild the store around it. I run CRO, UX, and QA audits for Shopify and ecommerce brands — combining GA4 data, heuristic analysis, and hands-on testing to find exactly where revenue is leaking, then prioritize fixes by impact, not guesswork. What I do: → CRO & A/B Testing — Hypothesis-driven test design using VWO and Intelligems for Shopify-specific experiments (pricing, offers, PDP layout), backed by GA4 reporting so every test measures the right thing. → UX & Heuristic Audits — Full-site or specific-flow reviews (checkout, PDP, cart) using Hotjar and Microsoft Clarity to see actual user behavior, not assumptions, scored against usability principles with prioritized, screenshot-annotated recommendations. → QA Audits — Cross-browser, cross-device testing via BrowserStack to catch the silent conversion killers: broken forms, rendering bugs, mistracked events — issues that quietly cap your CRO ceiling before optimization even starts. → Shopify Optimization — Theme, app, and page-speed audits specific to Shopify's ecosystem, since generic ecommerce advice often misses platform-specific friction points. → Email & Retention — Lifecycle and win-back flows built natively in Klaviyo, with cancellation/save-offer sequencing coordinated through Recurly for subscription businesses — treating retention as a funnel with its own conversion logic, not an afterthought. → Data & Analytics — GA4 implementation and audit via GTM, with Looker Studio dashboards that tell you why numbers moved, not just that they did. How I work: I typically start with a live audit — often before a contract is even signed — so you can see the depth of analysis you're paying for. Every recommendation is backed by data, not opinion, and prioritized so you know what to fix first for the fastest lift. Top Rated on Upwork, 50+ completed projects, Awwwards Honorable Mention. Currently supporting retainer clients across healthcare and safety-tech on ongoing CRO and UX work. Let's talk about where your funnel is actually leaking.