Vedita K.

I help iOS & Android apps grow—from store discovery to in-app activation. My specialty is mobile app marketing powered by ASO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and SEO, so every dollar spent on Apple Search Ads (ASA), Google App Campaigns, Meta Ads, TikTok, and YouTube compounds with organic discoverability. I also build social media systems for apps that convert attention into installs and engaged users. Core Skills (Mobile-App First) ⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷ ✔️ ASO + ASA Synergy: Keyword research, metadata testing, creative sets, CPPs/CRPs, and ASA intent capture to lift CVR and cut CPI. ✔️ Search Engine Marketing for Apps: Google App Campaigns (Install/Action/Value), deep link routing, Firebase events, UAC creative feeds. ✔️ Paid Social for Apps: Meta, TikTok, Snapchat & YouTube—audience architecture, creative iteration, and SKAN-friendly optimization. ✔️ AEO & GEO: Structure content and store pages for answers and AI summaries (Perplexity, Gemini, ChatGPT, Bing Copilot), plus optimized snippets that feed generative overviews and app packs—bridging SEO with emerging AI-discovery. ✔️ SEO for App Brands: Site architecture, app landing pages, schema, web-to-app journeys, and smart banners/deferred deep links. ✔️ Measurement & Privacy: SKAdNetwork strategies (postback mapping, lockWindow), ATT prompts, MMP setup (AppsFlyer/Adjust/Branch), MMM basics. ✔️ Lifecycle & Monetization: Onboarding flows, push/in-app messaging hooks, event mapping for AEO/value optimization, subscriptions & IAPs. ✔️ Social Media for Mobile Apps (Organic): Playbook for short-form video, UGC pipelines, community loops, and pre/post-launch calendars. Tools Expertise ⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷ ✔️ Ad Platforms: Apple Search Ads, Google Ads (UAC), Meta, TikTok, Snapchat, YouTube. ✔️ MMPs & Analytics: AppsFlyer, Adjust, Branch, Firebase/GA4, Data Studio/Looker, Amplitude/Mixpanel. ✔️ ASO Suites: AppTweak, AppFollow, Sensor Tower, data.ai. ✔️ SEO/AEO/GEO: Google Search Console, Screaming Frog, schema, Surfer/Frase, programmatic snippets. ✔️ Creative Stack: Canva/Figma, Motion templates, UGC briefing frameworks, product shot automation. ✔️ Automation: Bulk sheets, API-based reporting, alerts, creative testing matrices. Key Achievements (Representative Outcomes) ⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷ ✔️ Reduced CPI and lifted store CVR by pairing keyword-led ASA with metadata/creative tests in ASO. ✔️ Scaled Google App Campaigns from install to in-app action/value objectives using event prioritization and creative feed expansion. ✔️ Built AEO/GEO content hubs that earned “quick answers” and generative summaries, increasing non-branded app traffic and store visits. ✔️ Launched UGC + short-form video systems for apps, improving install-to-open rates and lowering first-purchase CAC. ✔️ Implemented SKAN-friendly campaign structures and MMP mappings to stabilize optimization under privacy constraints. Approach to Collaboration ⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷ ✔️ Discovery & Audit: ASO + paid + analytics baseline; surface constraints (tracking, creatives, SKAN setup). ✔️ North-Star Metrics: Agree on CPI, IPM, CVR, ROAS/Payback, or AEO/Value goals; define guardrails. ✔️ Plan & Sprint: Two-week sprints—ASO experiments, creative batch tests, bid/budget ladders, audience frameworks. ✔️ Measure & Learn: Weekly readouts with clear deltas, next hypotheses, and creative briefs; build a learnings log. ✔️ Scale & Compound: Shift budget to winners, broaden GEOs/placements, and reinforce with AEO/GEO/SEO & social proof. Vision for Growth ⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷ Discovery is converging: ad platforms + stores + search + AI answers. I design growth systems where Paid Media for Mobile Apps drives momentum while ASO, AEO, GEO, and SEO amplify it—and social media keeps the flywheel spinning with content that your users actually share. Let’s Talk & Collaborate ⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷ Launching a new app and need an end-to-end growth plan? Struggling with SKAN measurement or creative fatigue? Want your app to surface in generative answers and AI overviews—not just traditional search? Send me a message with your app store links (iOS/Android), current KPIs (CPI, CVR, IPM, ROAS/Payback), markets, and monthly budget. I’ll outline a pragmatic, testable plan you can act on immediately.