Cameron C.

Need a UX Researcher with a proven track record of turning user insights into business results? I specialize in unmoderated and moderated studies, UX audits, mixed-method analysis, and research that directly shapes design and growth decisions — for brands including Condé Nast, Sports Illustrated, Active, National Council on Aging, and many more. How can I help your business: 🚀 360° User Understanding — I pair unmoderated studies (UserTesting, Maze, SurveyMonkey) with in-house quantitative data (GA4) to build a complete picture of user behavior, not just isolated feedback. 💡 Evidence-Based Decisions — I've led A/B tests, usability studies, UX audits, and exploratory research that directly informed product decisions, resulting in measurable lifts in engagement and conversion — including a full CTA color redesign that became the new standard across high-performing pages. 🛠️ Tools & Frameworks — Fluent in UserTesting, Maze, GA4, SQL, Optimizely, Notion, HTML/CSS, and the HEART framework for structuring usability evaluations. 🔍 Research Methodologies — Skilled across the full spectrum, including exploratory, generative, evaluative, and task-oriented research, ethnographic studies, heuristic/UX audits, journey mapping, and usability testing (moderated and unmoderated). Key Services: ✔️ UX Audits & Heuristic Evaluations ✔️ Unmoderated & Moderated Usability Testing ✔️ Quantitative & Qualitative Data Analysis ✔️ A/B Testing & Experimental Design ✔️ User Journey Mapping & Behavior Insights ✔️ Accessibility & Inclusive Design Reviews ✔️ Participant Recruitment & Facilitation ✔️ Exploratory, Generative & Ethnographic Research Why work with me: 🌟 Proven Impact — Spearheaded research that led to full site redesigns and improved navigation across high-performing eCommerce pages. 📊 Strategic Partner — Worked directly with product, design, and development teams at companies like Pillar4 Media (research partner to Condé Nast, Sports Illustrated, Active, NCOA, and Sleepopolis) to align findings with business goals. 👩‍💻 DEI Advocate — Former Co-Chairman of a company-wide Diversity & Belonging ERG, championing inclusive design practices for diverse audiences. 🎓 Analytical + Empathetic — B.A. in Advertising with a Minor in Psychology, combining communication strategy with a deep understanding of user behavior.