Lucia Paula R.

I’m a graphic designer and digital illustrator with a Fine Arts background and experience creating visual identities, illustrations, social media content, packaging, and branded graphics. I can help you with: ✦Digital Illustration— editorial illustrations, character design, custom artwork, digital collages, patterns, and illustrated assets. ✦Branding & Visual Identity — logos, color palettes, typography, brand assets, packaging, and cohesive visual systems. ✦Social Media Design — Instagram posts, carousels, campaign graphics, promotional content, and branded templates. My approach combines illustration, graphic design, composition, and visual storytelling to create work that feels intentional rather than generic. I’m experienced with Adobe Illustrator, Photoshop, Canva, and other creative tools, and I’m comfortable following an existing brand style or developing a visual direction from scratch. Whether you need a single illustration, a complete visual identity, or ongoing social media graphics, I can adapt my process to your project and goals. If you already have a visual direction, I can work within it. If you’re starting from scratch, I can help you build one.