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Marianna C.
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Marianna C.

Art Director & Brand Identity Designer / Luxury, Fashion & Lifestyle

Award-Winning Art Director based in Milan I help fashion, luxury, beauty and lifestyle brands build distinctive identities and visual worlds through identity, strategy, storytelling and art direction. My experience includes work for Fendi, Moncler, Balestra, Slowear and other leading names. I bring the same strategic, story-first approach to emerging brands and established companies that want to feel elevated, recognisable and emotionally resonant. I’m Marianna, an Art Director and Brand Identity Designer specialized in fashion, luxury and lifestyle. My work moves across brand strategy, visual identity, campaigns, editorial projects and fashion film, allowing me to shape not only how a brand looks, but also how it communicates, moves and makes people feel. How I work I begin with the story. Before designing, I explore the brand’s positioning, audience, values, cultural context and emotional territory. From there, I develop a clear creative direction and translate it into a cohesive identity and visual language. I believe the strongest brands are not simply beautiful. They have a recognisable point of view, a meaningful narrative and an atmosphere people can immediately feel. What I can do for you Brand Identity Design — logo systems, typography, brand palettes, tone of voice, brand guidelines Creative & Art Direction — campaigns, lookbooks, product launches, social media Fashion Film & Editorial — visually-driven narratives with symbolic depth Content Strategy — cohesive storytelling across digital, print, and social Graphic Design — high-end presentations, packaging, feed design, editorial layouts Website Design — elegant, brand-aligned websites that translate identity into a seamless digital experience Recognition 3 fashion films written and directed, selected at international festivals (Milano Fashion Film Festival, featured on MUBI) Winner, Fashion Communication Award, Rome 2022 Branding and campaign launches for luxury brands across Europe, the Middle East, the US, and Asia Top Rated Plus with 100% Job Success A brand that’s minimal, meaningful, and impactful is just a conversation away. Let’s make it happen.

🇮🇹Milan, Italy$75/hr100% JSS5.00 (30)Since Jan 2025

Earnings and projects

MRR
$3.1k

Last 6 months ÷ 6

World#11,912 / 412k
🇮🇹Country#57 / 3,095
Revenue, last 30 days
$3.8k

Last 6 months: $19k

World#8,826 / 412k
🇮🇹Country#43 / 3,095
Total earnings
$66k

Billed in all: $66k

World#59,948 / 412k
🇮🇹Country#317 / 3,095
Per project
$803

$940 in the last 6 months

World#141,286 / 412k
🇮🇹Country#863 / 3,095
Projects, last 6 months
20

Across 22 contracts

91% fixed9% hourly
World#6,057 / 412k
🇮🇹Country#34 / 3,095
Projects in all
82

Across 87 contracts

87% fixed13% hourly
World#35,678 / 412k
🇮🇹Country#257 / 3,095

Earnings, last 30 days

$66k+$3.8k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$62k$64k$66k$68kOct 8Oct 23Nov 7

Skill rankings: Top 2% in Logo Design

Ranked by MRR among everyone on Upwork with the skill.

  1. #15Business Card Design678 freelancers · 🇮🇹 #1Top 2%
  2. #15Concept Development337 freelancers · 🇮🇹 #1Top 4%
  3. #21Visual Communication1,029 freelancers · 🇮🇹 #1Top 2%
  4. #62Art Direction1,623 freelancers · 🇮🇹 #2Top 4%
  5. #65Brand Guidelines2,070 freelancers · 🇮🇹 #1Top 3%
  6. #99Creative Direction2,705 freelancers · 🇮🇹 #2Top 4%
  7. #103Brand Identity Design3,030 freelancers · 🇮🇹 #1Top 3%
  8. #118Branding & Marketing3,758 freelancers · 🇮🇹 #1Top 3%