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Edward C.

Edward C.

Creative Strategist for Funnels, Emails & Sales Pages

If your funnel isn’t converting, it’s not a traffic problem — it’s a strategy problem. Most businesses don’t need “better copy.” They need: - a stronger offer - clearer messaging - a funnel that actually moves people toward a sale That’s where I come in. I work with 5–7 figure businesses as a Creative Strategist, identifying what’s holding back conversions and fixing it across funnels, emails, and sales pages. --- What I help you do Diagnose → Fix → Scale - Turn underperforming funnels into revenue-generating systems - Align messaging so every step moves the sale forward - Increase conversion rates across emails, landing pages & VSLs --- Where I focus - E-commerce - Service Businesses - Info Products --- Once the strategy is clear, I implement: - Sales Pages - Email Sequences - VSL Scripts - Lead Magnets - Funnel Optimization --- Experience - 2+ years in direct response & funnel-based marketing - Worked with 20+ business owners - Copywriter for a creator with a **2M+ Instagram audience** - Operated inside a funnel that has generated **~$600k revenue** - Focused on messaging, email marketing & funnel optimization --- I don’t promise overnight 10x results. What I do is identify the highest-leverage changes in your funnel the ones that actually impact revenue and implement them properly. That’s what compounds. --- If you’re already getting traffic but your funnel isn’t converting the way it should… Message me. Let’s fix what’s really holding your business back. Edward C.

🇦🇺Melbourne, Australia$35/hr100% JSS4.81 (4)Since Jan 2025
GlobeUpwork

Earnings and projects

MRR
$224

Last 6 months ÷ 6

World#109,366 / 412k
🇦🇺Country#626 / 2,970
Revenue, last 30 days
$0

Last 6 months: $1.3k

Total earnings
$2.9k

Billed in all: $3k

World#301,491 / 412k
🇦🇺Country#2,138 / 2,970
Per project
$414

$672 in the last 6 months

World#200,608 / 412k
🇦🇺Country#1,479 / 2,970
Projects, last 6 months
2
100% fixed0% hourly
World#88,918 / 412k
🇦🇺Country#553 / 2,970
Projects in all
7
86% fixed14% hourly
World#236,188 / 412k
🇦🇺Country#1,766 / 2,970

Earnings, last 30 days

$3kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$2,900$2,950$3,000$3,050Oct 8Oct 23Nov 7

Skill rankings: Top 21% in Copywriting

Ranked by MRR among everyone on Upwork with the skill.

  1. #134Warm Leads354 freelancers · 🇦🇺 #2Top 38%
  2. #418Ad Copy1,861 freelancers · 🇦🇺 #12Top 22%
  3. #535Email & Newsletter1,804 freelancers · 🇦🇺 #5Top 30%
  4. #590Business Writing2,455 freelancers · 🇦🇺 #4Top 24%
  5. #773TikTok Ad2,322 freelancers · 🇦🇺 #5Top 33%
  6. #785Ecommerce Marketing1,960 freelancers · 🇦🇺 #9Top 40%
  7. #872TikTok Marketing2,601 freelancers · 🇦🇺 #8Top 34%
  8. #1,010Sales & Marketing3,430 freelancers · 🇦🇺 #8Top 29%