Shanarra G.

Business Strategy | Operations | Fractional COO | AI Automation | GTM Your business has moving parts. I help you connect the strategy, people, processes, and systems so the work moves forward. I’m Shanarra, a business strategy and operations consultant with 14+ years of corporate and founder-side experience. I’ve led inventory management at Target, served as Chief of Staff at A-Frame Brands, and managed product launches at The Honest Company and Avaline. Today, I lead The Goode Guide and am building FORMA, a creator-business platform. I work with founders and growing teams who need senior support turning decisions into execution: clearer priorities, accountable owners, practical workflows, and systems that support the business. 🎯 WHAT I CAN HELP WITH 📊 Business Strategy & Operating Plans: Assess your business model, priorities, team capacity, and constraints, then build a roadmap with clear decisions and owners. 🤝 Fractional COO & Chief of Staff Support: Coordinate founder priorities, cross-functional projects, team accountability, and client delivery without a full-time leadership hire. ⚙️ Operations Consulting & Process Improvement: Map how work happens, identify bottlenecks, clarify responsibilities, and document workflows and SOPs your team can use. 🔗 CRM & Workflow Architecture: Connect lead qualification, sales handoffs, onboarding, delivery, and follow-up into a coherent client journey. 🤖 AI Automation Strategy: Identify useful opportunities for AI and automation, define requirements and human review points, and coordinate implementation with operations or development specialists when the scope calls for it. 🚀 Product Launch & Go-to-Market Strategy: Translate product priorities, market insight, channel decisions, and operational readiness into an executable commercialization plan. 💼 EXPERIENCE BEHIND THE WORK Target: Spent seven years across inventory management and product merchandising, working with both owned and national brands. Ultimately led a team of 13 analysts across inventory strategy, planning, forecasting, and allocation, partnering with Merchandising, Planning, and Supply Chain. A-Frame Brands: Served as Chief of Staff to the CEO and the sole project manager across every brand and product in development, including Gabrielle Union and Dwyane Wade’s Proudly, Naomi Osaka’s KINLÒ, and the early development of John Legend’s brand. Supported investor meetings and strategic discussions while leading cross-functional meetings and keeping product development, branding, retailer relationships, forecasting, and supply chain readiness on track. The Honest Company: Managed 200+ product launches and led the cross-functional roadmap for transitioning about 300 beauty SKUs to recyclable packaging across DTC, wholesale, and international retail. Avaline: Served as the central project manager across marketing, product development, and company initiatives for Cameron Diaz’s wine business. Coordinated packaging design, product testing, bottle selection, launches, and events, working directly with Cameron and the team to move projects from decisions through execution. Founder Experience: Built The Goode Guide’s service and offer architecture, lead qualification logic, CRM structure, and client journey, connecting business strategy with the systems needed to support sales and delivery. App Development: Founded FORMA, a creator-business platform, and lead its product strategy and development process. Translate customer needs into product requirements, define MVP scope and feature priorities, coordinate developers and design partners, and review builds through testing and feedback. Own the decisions connecting the user experience, business workflows, pricing, and launch roadmap. 🛠️ HOW WE WORK First, I review your current setup and identify the constraint. Then I map the priorities, owners, workflows, and success measures. Depending on the engagement, I deliver the plan, support execution, or coordinate the specialists needed to implement it. You work directly with me on strategy and operational leadership. If a project needs additional implementation capacity, I identify the team members or development partners involved before we agree on scope. Plans can live in Notion or Google Workspace, with CRM and client-journey work mapped in tools such as HubSpot. I use ChatGPT and Claude for research synthesis and workflow support, with human judgment guiding the decisions. 👥 WHO I WORK WITH Founder-led service businesses, agencies, SaaS products, consumer brands, CPG companies, and e-commerce businesses with a real business or offer and a need for clearer structure. 💬 Tell me what is getting stuck, what tools you use, and what needs to change. We can define the right starting scope.