Sofia B.

I help senior professionals lead with more clarity, confidence, and impact - whether they're stepping into a bigger role, navigating complexity, or figuring out what comes next. I work with executives, founders, first-time managers, and professionals at career crossroads. My approach combines structured coaching with psychometric tools and real-world leadership experience - designed to move quickly from insight to action. About me: I'm an ICF Professional Certified Coach (PCC, Georgetown University), a graduate of the Harvard Business School Program for Leadership Development, and hold a Master's in International Development from Cornell University. I spent close to a decade in talent acquisition - as VP inside a Berlin-based company builder and as Associate Partner at an award-winning executive search firm specialising in start and scale-ups. That background shapes how I coach: I'm not learning about these environments from my clients - I know them. The pace, the politics, the performance pressure, and what it actually takes to lead well when the stakes are real. I have been based in the GCC for eight years and work across the region, Europe (specifically Germany), and the U.S. I design and deliver leadership programmes as a facilitator with Korn Ferry and PwC Academy Middle East, and work with individual clients through my practice, The Daily Work. Certifications: Certified in Hogan, MBTI Step II, EQ-i 2.0, and Reiss Motivation Profile - tools I use to bring genuine diagnostic depth to leadership development, not just reflection. Clients: I've worked with leaders from Microsoft, PwC, Nestlé, Merck, Leica Biosystems, Accor, GEMS Education, Harvard Business School, Sorbonne University, GitLab, GBM, UNICEF, Oman LNG, Omantel, Bank Muscat and many more - across the GCC, Germany, and the U.S. My work focuses on: • Leadership presence and stakeholder impact • First-time managers finding their footing and voice • Executives navigating complexity, change, or a bigger role • Career transitions and strategic positioning • Professional narrative - CV, LinkedIn, and how you tell your story • Self-awareness and decision-making through assessment (Hogan, EQ-i 2.0, MBTI, Reiss) What my clients say: 🎯 "Sofia has a rare ability to notice what others miss - picking up on offhand comments, inconsistencies, body language - and turning them into genuine insight. Every session ended with clarity, new perspectives, and a clear next step. She combines presence, structure, and the kind of directness that actually moves things forward." - Martin H., Senior leader, cross-functional strategy, Merck, Germany 🎯 "Working with Sofia was instrumental in helping me recognise patterns in my own behaviour I hadn't been aware of. The shift in perspective was real - and so was the development that followed." - Adham A., Ecosystem & GTM Strategy leader, GitLab, UAE 🎯 "Sofia brings a rare combination of cross-industry knowledge and genuine understanding of how different business environments work. A career coaching professional of the highest calibre." - Irina G., Head of Marketing, international markets, Nestlé, UAE 🎯 "Before coaching I was caught up in day-to-day firefighting with little time to reflect or contribute strategically. Working with Sofia gave me the space to focus, prioritise, and build a clear plan for my medium and long-term goals - personally and professionally. Sofia is calm, structured, and organised, yet every session felt informal, like a conversation with a trusted friend. What stood out most was her commitment to following up on my progress long after our final session, making sure I had actually achieved what we set out to do." - Ghassan A., C-Suite, Omantel, Oman Coaching available in English (fluent), German (native), Russian (native), Spanish (advanced).